Visual Game Character Design to Engage Generation Z in an Effort to Develop Anti-Corruption Behavior in Indonesian Society

Abstract

This article aims to discuss the visual design of characters in a digital game about corruption and is intended to raise awareness of the danger of it for the Z generation. A visual character "in-game" is a better vehicle for spreading an anti-corruption message as each character has a different background and storyline representing their role and skills in a mission. The character, especially the villain figure, is based on a true story of a corruption case with a bit of modification, to make the message more easily absorbed by Gen Z players in Indonesia. Moreover, the main character in the game, Clapto Bandit Agent, is inspired by a Gen Z imaginary figure. The game would be played with teamwork to represent the values of the traditional game in which each player has a different role. They can feel like an agent (hero) who catches the corruptor who ruined their country.