The Study of Cultural Interactions in Business English Classroom using Microethnography Approach
Keywords:
Cultural Interactions, Business English, Microethnography Approach, Discourse AnalysisAbstract
This article highlights issues of cultural interaction in business English classrooms and the perspectives of a microethnography approach to business discourse studies. Cultural interactions in business situations describe the interaction of people in a professional setting, both in terms of written and spoken language. The microethnography approach is a discourse analysis approach to further understand social interaction in business English classes by combining attention to how people use language and other communication systems to establish occurrences with attention to social, cultural, and political processes. The article also provides perspectives on cultural communication and English-language learning in the English business classroom. Some perspectives on the rationale and business discourse studies cultural interactions are presented, and the microethnography study in the language learning classroom is discussed at the end.
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