The Images of Modern Thai Rural Society in the Baan Rai Plai Fun and Mae Khong Phaendin Novel Series

Abstract

Background and objective (s): Modern Thai rural society has undergone substantial development in various aspects – particularly the social environment, lifestyle and values – through a blend of traditional and contemporary elements. This study aimed to analyze how modern Thai rural society is portrayed in the Baan Rai Plai Fun and Mae Khong Phaendin novel series. This objective was to understand how Thai rural communities have evolved and adapted in the modern era, as reflected in these literary works.

Methodology: This study employed a content analysis of two Thai novel series that depict the characteristics of modern Thai rural society. Through in-depth examination, the study identified key aspects of rural life, focusing on the social environment, lifestyle and values.

Main result: These two novel series portray modern Thai rural society in three key dimensions. First, in terms of the social environment, housing and communities have become more modern, thereby fostering economic growth and occupational stability. Second, regarding lifestyle, rural residents now enjoy a broader range of career options while continuing to lead simple, nature-oriented lives. Finally, in the realm of values, the novels underscore gratitude and virtuous conduct, particularly emphasizing emotional care for parents, in line with the principle of “doing good yields good”. The novels also advocate giving those who repent a chance to start anew and highlight the importance of repaying kindness to benefactors. Additionally, both works depict the elevated status of women within the family and society. Although these novels adopt somewhat romanticized narratives, they nonetheless provide a significant reflection of modern Thai rural society, demonstrating that literary texts can serve as valuable social documents for academic research.

Relevance to Thai Studies: This study is vital for understanding the ongoing transformation of Thai rural society and contributes meaningfully to Thai Studies. Although the source data are drawn from novels, these texts mirror the authors’ viewpoints. Examining modern Thai rural society as portrayed in these works offers insights into expectations regarding social conditions, lifestyle and values, which continue to be upheld and adapted in response to contemporary change.

Conclusion: Modern Thai rural society has undergone notable adaptations in its environment, lifestyle and values to address the challenges of the present day. The novels analyzed herein vividly illustrate these transformations, serving as crucial references for understanding the continued evolution of Thai rural society in the modern context.