Factors Related to Career Choices of Undergraduate Students in Culinary Arts Major in Bangkok Metropolitan Region

Abstract

This article aims to 1) To study the factors related to the career choices of 4th-year students in culinary arts in the Bangkok metropolitan area and its vicinity; 2) To study demographic factors associated with the career choices of these students; and 3) To propose guidelines for establishments in policy formulation. The research uses a mixed-methods approach, collecting data from 400 questionnaires and in-depth interviews with seven relevant individuals. The research tools include a questionnaire and a semi-structured interview. Quantitative data were analyzed using descriptive statistics and chi-square tests, while qualitative research involved content analysis. The research findings are as follows: 1. External factors, such as the work environment, are most strongly associated with career choice. Internal factors, such as interests and abilities, also significantly influence career decisions. 2. Among demographic factors, only the original hometown has a statistically significant correlation with career choice at 0.05. 3. Guidelines for businesses to formulate motivating policies include 1) Establishments should implement programs to support mental health and well-being. 2) Establishments should allocate compensation and benefits that meet the needs of students. 3) Establishments should provide opportunities for employees to showcase their work potential fully. 4) Establishments should build confidence among external parties and maintain a positive organizational image.