Study on Online Market Communication Strategies to Increase Sales and Create Added Value in the Supplement Business

Abstract

The objectives of this research are1) To study the online marketing communication strategy of the supplement business. 2) To study the approach to creating added value through online media of the supplement business. This research is a qualitative research with a phenomenological research method using the method of collecting data from in-depth interviews. Deep Dive 4 Key Informants The marketing manager is in charge of the overall communication of all groups. Senior Manager, who is in charge of communication for the health supplement group of drugs and vitamins. Assistant Manager of Pharmaceutical Supplements and Vitamins for Health, who is in charge of communication for Pharmaceutical Supplements and Vitamins for Health. Online Marketing Strategy & Planning Department who is an online marketing strategy planner. 3 contributors to the content These include those who have used pharmaceutical supplements and vitamins for health and studied information through online media for at least 1 year.The results show that the online marketing communication strategy of the supplement business consists of 4 components: 1)Understanding the brand, 2) Understanding the target audience, 3) Clear communication, and 4) Reaching all channels where consumers are. and ways to create added value for the supplement business, such as providing information about new things that consumers will receive. Creating value that exceeds consumer expectations  This will increase sales from consumer purchase volume, and the variety of consumers in purchasing supplements, and build brand loyalty.