Type design for presenting the identity of Naresuan University
Article Sidebar
Main Article Content
Abstract
This research article is a part of the research on The Study and Design of a Font Set for the Identity of Naresuan University. The objectives are to 1) study the art styles in the era of King Naresuan the Great, 2) design Thai and Latin typeface that are appropriate for the identity of Naresuan University, and 3) disseminate research knowledge. This research uses five steps of research and development process, consisting of 1) understanding the problem (empathy), using a questionnaire tool for stakeholders in Naresuan University (n=612), 2) defining the scope of work (define), 3) studying information (discover), 4) typeface design (develop), and 5) publication and evaluation process (deliver) by using evaluation tools for type design experts (n=3), Naresuan university administrators (n=3), and students (n=411). The evaluation results found that the standard Thai typeface and the Thai-ribbon typeface are appropriate for use as the identity font of Naresuan University.
Article Details
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
Copyright Transfer Statement
The copyright of this article is transferred to Journal of The Faculty of Architecture King Mongkut's Institute of Technology Ladkrabang with effect if and when the article is accepted for publication. The copyright transfer covers the exclusive right to reproduce and distribute the article, including reprints, translations, photographic reproductions, electronic form (offline, online) or any other reproductions of similar nature.
The author warrants that this contribution is original and that he/she has full power to make this grant. The author signs for and accepts responsibility for releasing this material on behalf of any and all co-authors.
References
Anansiriwat. P (2015). An Analysis of Buddhist Amulets during the Period of King Naresuan the Great's Reign. Naresuan University. http://nuir.lib.nu.ac.th/dspace/handle/123456789/598 (in Thai)
Buddhist Amulet. (n.d.). Phra Somdej Nang Phaya [Photograph]. https://7pranangpaya.blogspot.com/2019/06/blog-post_1.html
Buraphatid, P. (2008). Tam Roy Wattu Mongkol Somdej Pra Naresuan Maharaj. [Following the sacred objects of King Naresuan the Great]. Feel Good Publishing. (in Thai)
Gunkloy S. (2016). Type Revival. Chanit Nata Phachoenna Aksorn. [Type Face Face type: a closer look at type and a behind the scene view of how to design fonts]. Cadson Demak. (in Thai)
Cadson Demak. (2016). Pak Pa Nuak. [Appendix]. Chanit Nata Phachoenna Aksorn. [Type Face Face type: a closer look at type and a behind the scene view of how to design fonts]. Cadson Demak. (in Thai)
Mahachaimongkolkul, S. (2012). Pha Kru Yod Yeam Lum Ka Maha Min Mongko. [Popular amulets, valuable and auspicious]. Nana Publishing. (in Thai)
Naresuan university. (n.d). Mission, Objectives, Responsibilities. https://www.nu.ac.th/?page_id=9023 (in Thai)
Rianthong, S. (2023). The Connection of Thai Typeface in the Context of Evolution and Letter Formation. Journal of Arts and Thai Studies, 45(3), E1926. https://so08.tci-thaijo.org/index.php/artssu/article/view/1926 (in Thai)
Royal Academy. (1997). Mattrathan Khrong Sang Tua AksonThai: Royal Academy Edition. [The standard anatomy of Thai typeface]. Royal Academy. (in Thai)
Sapruengnam, T. (2016). Type of Fonts. Chanit Nata Phachoenna Aksorn. [Type Face Face type: a closer look at type and a behind the scene view of how to design fonts]. Cadson Demak. (in Thai)
Sathirakul, K. (1972: 47). Tua Nangsue Lae Tua Pim. [Letter and Type]. Kurusapa Ladprao Publishing. (in Thai)
Suweeranon, P. (2005). Open types: Samphat Muan Khwamkhit Lae Thitthang Khong Wongkan Okbaep Font Thai. [Open types: Experience the ideas and Trends of Thai font design]. Core function. (in Thai)
