Global and Glocal Languages
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Abstract
What is the function of architecture in the global economy? Globalization is one of the most useful words of these days. It creates complexity and thus fear and new opportunities. It is an individual an community choice, but we can face globalization only if we pass through a “glocal” process following the stairs of the Maslow’s pyramid of needs.
Going from a person to a community, the identity can be found by the re-discovery of traditions that has the function to re-union the local community in a self-centred process and to obtain a recognition of self by the outside world!
This process of re-discovery of the past is not the best way to have world’ร attention. Only few places can find their bases there and Unesco has collect them. Maybe a new global identity can be create by a re-elaboration of this past tradition through modem lenses.
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