The Attributes of Electric Vehicles that Affect the Purchasing Decision of Consumers in Bangkok Metropolitan

Abstract

The objectives of this study were 1) to study the relationship between personal factors and technology acceptance of electric vehicles. And 2) to study the attributes of electric vehicles that affect the purchasing decision of consumers in Bangkok. This study used a questionnaire to collect information from 400 samples who live in Bangkok. The collected information was analyzed using descriptive statistics such as frequency, percentage, and average. Hypotheses test were done by using t-test and one-way ANOVA at a statistical significance level of 0.05.

The research result depicts that the differences of gender, and monthly income were correlated to technology acceptance of electric vehicles at 0.05 level of signification and the differences of gender, age, status, education level, occupation, and monthly income had effect on the attributes of electric vehicles that affect the purchasing decision of consumers in Bangkok. at 0.05 level of signification. The attributes of electric vehicles that consumers value was performance followed by brand, design, after sales service, cost savings, safety, and price, respectively. Finally, the samples had the technology acceptance of electric vehicles at high level. The most level of technology acceptance was attitude toward using followed by perceived usefulness, and perceived ease of use, respectively.