the perception of public relations professions by people in bangkok and vicinitie

Abstract

The purposes of this study is to examine perceptions of people in Bangkok and vicinities about public relations professions' awareness and favor, roles of public relations professions, public relations executions, public relations professions’ personalities and ethics. The sample consisted of 600 respondents which were selected by using accidental sampling method. Questionnaires were administered to all of the respondents to obtain the data for this research. T-test and One-way Anova were used to analyze the data. The findings are as follows: (1) The difference of ages, education, careers and incomes of people in Bangkok and vicinities have an effect upon public relations professions' awareness and favor (2) The difference of ages, education, careers and incomes of people in Bangkok and vicinities have an effect upon the perception of public relations professions’ roles (3) The difference of ages, education, careers and incomes of people in Bangkok and vicinities have an effect upon the perception of public relations execution (4) The difference of ages, education, careers and incomes of people in Bangkok and vicinities have an effect upon the perception of public relations professions' personalities (5) The difference of ages, education, careers and incomes of people in Bangkok and vicinities have an effect upon the perception of public relations professionals’ ethics (6) The difference of ages, education and careers of people in Bangkok and vicinities have an effect upon the overall perception of public relations professions.