Perceived Usefulness, Perceived Risk, Perceived Ease of Use and Attitude Affecting on Consumer Acceptance in Stem Cell Technology in Anti Aging Medicine

Abstract

The objectives of this research were to study the influence of perceived usefulness, perceived risks, perceived ease of use, and attitudes on stem cell technology acceptance. This research employed a quantitative research. The sample consisted of 300 individuals who had received anti-aging and beauty care treatment in hospitals or clinics in Bangkok, obtained by multi-stage sampling. The sample size was determined based on 20 times the observed variables. Data were collected via the use of a questionnaire and analyzed with a structural equation modeling. The research findings showed that: perceived ease of use (β =0.697) had the most overall influence on stem cell technology acceptance, followed by perceived usefulness (β =0.454), and attitudes (β =0.345), respectively. On the other hand, perceived risks had no influence on stem cell technology acceptance