Factors Affecting Energy Conservation Behavior of Entrepreneurs in the Ying Charoen Market, Bangkok

Abstract

The objective of this research was to study factors affecting energy conservation behavior of entrepreneurs in Ying Charoen Market, Bangkok. Data were collected from the 277 samples of entrepreneurs (shop owners) in Ying Charoen Market. The results indicated that most of the participants have the behavior to conserve electrical power as much as 270 samples or 97.47%. The results of analyzing the relationship with Logit model showed that the attribute factors influencing the electrical power conservation behaviors of the sample entrepreneurs are 3 factors. The number of workers within their stores has the highest influence, followed by knowledge about water use that affecting electric power consumption and the age of the entrepreneurs respectively. The only negative influence factor for supporting electrical energy conservation behavior is the number of years of the formal education of the shop owners. In addition, to cause electrical energy conservation behavior should plan and for relate policies in both promotion and enforcement. That is, should not only take control and command measured, but should use others such as teaching, knowledge understanding and various incentives that make the entrepreneurs behave more electrical energy conservation.