The Business Performance Efficiency of Startup in Thailand
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Abstract
This research had the first objective to study the business performance efficiency components of startups in Thailand. Second to study the causal factors that affect business performance efficiency of startups in Thailand. This research was a mixed methods research that encompassed both qualitative and quantitative tools through the use of in-depth interviews and questionnaires with 0.78 (Reliability). The sample employed in this research consisted of entrepreneurs and executives involve the business performance efficiency of startups in Thailand for 420 sampling that were selected and using a stratified random sampling technique. Structural Equation Modeling: (SEM) was used to analyses the obtained data and focus group will provide in order to validate the research findings. From the obtained results, it shows that the business performance efficiency components variables are important in weight indicates of all 4 variables contain the 1. Customer perspective 2. Financial perspective 3. Internal Process perspective and 4. Learning and Growth respectively. In addition, the causal factors of technological capability and interorganizational collaboration had a direct positive effect on the competitive advantage of startups, and competitive advantage had a direct positive effect on the business performance efficiency of startups in Thailand. Furthermore, it was apparent that technological capability and interorganizational collaboration had a direct effect on the business performance efficiency of startups in Thailand, whereby all the foregoing effects were statistically significant.
Article Details
บทความที่ปรากฏในวารสารนี้ เป็นความรับผิดชอบของผู้เขียน ซึ่งสมาคมนักวิจัยไม่จำเป็นต้องเห็นด้วยเสมอไป การนำเสนอผลงานวิจัยและบทความในวารสารนี้ไปเผยแพร่สามารถกระทำได้ โดยระบุแหล่งอ้างอิงจาก "วารสารสมาคมนักวิจัย"
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