industrial buyers market factors influencing the performance achievement of the chiller business of shailand and the socialist republic of vietnam to asean market

Abstract

This research aimed to survey personal factors, environmental factors, organizational factors, interactive factors, and business operations achievement of chiller business of Thailand and Socialist Republic of Vietnam to ASEAN Market. The results of the research revealed that, (1) for personal factors, most of industrial market buyer executives of the sampled group in Thailand were aged 46-50 years, completing the bachelor’s degree, whose position was senior purchasing division manager, with 20-year experiences in working in electronics industry, for personal factors, most of industrial market buyer executives of the sampled group in Vietnam were aged 46-50 years, completing bachelor’s degree, whose position was managing director, with more than 20year experiences in working in electronics industry, the sample groups of the management in Thailand and Socialist Republic of Vietnam emphasized competitive factors in the most level, for organizational factors, the management in Thailand and in Socialist Republic of Vietnam emphasized the policies in the most manner, for interactive factors of the management in Thailand, they emphasized the attention in the most manner, meanwhile, the management in Vietnam emphasized the motivation in the most manner; (2) for personal factors, different ages and positions have different business operating achievement of chillers business in Thailand and in Socialist Republic of Vietnam; (3) for environmental factors, it had impact on the business operating achievement of chillers in Thailand on satisfaction and on image, for environmental factors, there were no impact on the business operating achievement of chillers in Vietnam; (4) for organizational factors, there were impact on the business operations achievement of chillers business in Thailand and in Socialist Republic of Vietnam on satisfaction and good image, word of mouth, and repurchase; (5) for interactive factors, there were impact on the business operations achievement of chiller business in Thailand and in Socialist Republic of Vietnam on satisfaction and good image, word of mouth, and repurchase.