Factors Influencing Competitiveness of Frozen Seafood Industry in Thailand : Frozen Seafood Export Company
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Published:
Apr 16, 2020
Keywords:
competitiveness; dynamic capability; manufacturing capability; resource based view; technology.
Main Article Content
Abstract
The researcher employed both quantitative and qualitative research methods. In carrying out the qualitative research phase of this investigation, the researcher conducted in-depth interviews
for the sake of collecting data required for framing a conceptual framework, formulating hypotheses and constructing a research model. In the case of the quantitative research phase of this inquiry, the researcher conducted empirical research through utilizing a questionnaire as a research instrument
to collect data from selected entrepreneurs. The subjects were administrators of 71 Thai frozen
seafood export companies. As a precaution in view of the small sample size used for analysis, the
researcher additionally conducted in-depth interviews in order to gather more capacious data to
support research findings. Finally, the researcher conducted focus group discussions to confirm the validity of the findings. Findings are as follows: (1) The factor of resources exhibited positive direct influence on
manufacturing competitive capability and indirect influence on competiveness via manufacturing
competitive capability, (2) The factor of process exhibited positive direct influence on competitiveness and indirect influence via manufacturing competitive capability, (3) The factor of the integration of new technologies exhibited positive direct influence on manufacturing competitive capability and indirect influence on competitiveness via manufacturing competitive capability, (4) Manufacturing competitive capability exhibited positive direct influence on competitiveness, and (5) Competitiveness exhibited negative direct influence on manufacturing competitive capability. Finally, the researcher also provides practical recommendations and issues that should be addressed in future research. To enhance the Thai competitiveness of frozen seafood export companies, these recommendations should be
conducted: human capital resource development, accounting and financial management, quality and quantity raw material adequately, product positioning in the market, focused on coordination in
organizations, quality assurance, and the dynamic capability.
Article Details
Section
Research Articles
บทความที่ปรากฏในวารสารนี้ เป็นความรับผิดชอบของผู้เขียน ซึ่งสมาคมนักวิจัยไม่จำเป็นต้องเห็นด้วยเสมอไป การนำเสนอผลงานวิจัยและบทความในวารสารนี้ไปเผยแพร่สามารถกระทำได้ โดยระบุแหล่งอ้างอิงจาก "วารสารสมาคมนักวิจัย"
References
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นิวัติ สุธีมีชัยกุล, วิสุทธิ์ วีระกุลพิริยะ, ชุติมา ขมวิลัย และเจริญ เริงหทัยธรรม. (2551). ยุทธศาสตร์กุ้ง ปี 2549-2551 และ แผนปฏิบัติงาน. กรุงเทพมหานคร: โรงพิมพ์-ชุมชนสหกรณ์การเกษตรแห่งประเทศไทย
ปณิธาน วัชรานันท์, และคณะ (2548). โครงการพัฒนาข้อมูลอุตสาหกรรมเชิงเปรียบเทียบเพื่อเพิ่มขีดความสามารถ ในการแข่งขันเชิงเปรียบ (Competitive Benchmarking) ของอุตสาหกรรมกุ้งและเนื้อปลา (ซูริมิ) แช่แข็ง และผลิตภัณฑ์ซูริมิแปรรูปของไทย. กรุงเทพมหานคร: สำนักพิมพ์สถาบันอาหาร
มยุรี จัยวัฒน์. (2550). การแช่เยือกแข็งสัตว์น้ำและผลิตภัณฑ์อาหาร กรุงเทพมหานคร: มหาวิทยาลัยเกษตรศาสตร์, คณะประมง.
วรนันท์ สุวรรณปิฎกกุล และชุติมา ไวศรายุทธ. (2554). แนวทางการเสริมสร้างศักยภาพของผู้ประกอบการด้าน อาหาร ขนาดกลางและขนาดย่อมของประเทศไทย. วารสารสมาคมนักวิจัย, 16(3), 76-88.
ศิริชัย กาญจนวาสี. (2550). การวิเคราะห์พหุระดับ Multi-level analysis (พิมพ์ครั้งที่ 4). กรุงเทพมหานคร: สำนักพิมพ์ แห่งจุฬาลงกรณ์มหาวิทยาลัย.
สมาคมอาหารแช่เยือกแข็งไทย. (2553). สมาชิกสมาคม. ค้นเมื่อ 28 มกราคม 2553, จาก http://thai-frozen.or.th/en/ member/directory.asp?
สุภมาส อังศุโชติ, สมถวิล วิจิตรวรรณา และรัชนีกูล ภิญโญภานุวัฒน์. (2552). สถิติ-วิเคราะห์สำหรับการวิจัยทาง สังคมศาสตร์และพฤติกรรมศาสตร์ เทคนิคการใช้โปรแกรม LISREL (พิมพ์ครั้งที่ 2). กรุงเทพมหานคร: สำนักพิมพ์ เจริญมั่นคงดีการพิมพ์
อาทร พิบูลธนพัฒนา. (2552). แรงงานข้ามชาติกับความสำคัญต่ออุตสาหกรรมประมง. ค้นเมื่อ 25 กันยายน 2555, จาก http://www.thai-frozen.or.th/.../Newsletter_oct-dec-2012_FINAL_Low-Res.pdf
Alukal, G. (2003). Create a lean, mean machine. Quality Progress, 36(4), 29-35.
Ambastha, J., & Momaya, K. (2004). Competitiveness of firms: Review of theory, frameworks and models. Singapore Management Review, 26(1), 45-61. Ambler, T., Styles, C., & Xiucun, W. (1999). The effect of channel relationships and Guanxi on the
performance of inter-province export ventures in the People’s Republic of China. International Journal of Research in Marketing, 16, 75-87. Amit, R., & Schoemaker, P. J. H. (1993). Strategic asset and organizational rent. Strategic Management Journal, 14, 33-46. ASEAN Secretariat. (2010). ASEAN economic community scorecard: Charting progress towards regional economic integration. Jakarta, Indonesia: Author. Bagozzi, R. P. (2010). Structural equation models are modeling tools with many ambiguities: Comments acknowledging the need for caution and humility in their use. Journal of Consumer Psychology, 20, 208-214. Bandalos, D. L. (2002). The effects of item parceling on goodness-of-fit and parameter estimate bias in structural equation modeling. Structural Equation Modeling, 9, 78-102.
Barney, J. (1991). Firm Resources and Sustained Competitive Advantage. Journal of Management, 17, 99-120. Barney, J., Wright, M., & Ketchen, D. (2011). The future of resource-based theory: Revitalization or
decline?. Journal of Management, 37(5), 1310-1311. Bowersox, D. J., Closs, D. J., & Cooper, M. B. (2010). Supply chain logistic management (3rd ed.). New York: McGraw-Hill. Camisón, C., & Villar-López, A. (2014). Organizational innovation as an enabler of technological
innovation capabilities and firm performance. Journal of Business Research, 67, 2891-2902. Creswell, J. W., & Clark, V. L. (2011). Designing and conducting mixed methods research. Los Angeles: Sage. Downie, J. (1958). The competitive process. London: Duckworth. Eisenhardt, K. M., & Martin, J. (2000). Dynamic capabilities: What are they?. Strategic Management
Journal, 21(10), 1105-1121. Fahy, J., Farrelly, F., & Quester, P. (2004). Competitive advantage through sponship: A conceptual model and research propositions. European Journal of Marketing, 38(8), 1013-1030. Forsman, S. (2004). How do small rural-processing firm compete?. A resource-based approach to
competitive strategies. Agricultural and Food Science. MTT Agrifood Research Finland,
Economic Research, Academic Dissertation, The Faculty of Agriculture and Forestry of the
University of Helsinki, Finland. Galbreath, J. (2005). Which resources matter the most to firm success?. An exploratory study of
resource-based theory. Technovation, 25, 979-987. Grobler, A., & Grubner, A. (2006). An empirical model of the relationships between manufacturing
capabilities. International Journal of Operations & Production Management, 26(5), 458-485. Hair, J. F., Black, W. C., Babin, B. J., Anderson, R. E., & Tatham, R. L. (2010). Multivariate data analysis:
A global perspective (7th ed.). Upper Saddle River, NJ: Pearson. Hamel, G., & Prahalad, K. C. (1994). Competing for the future. Harvard Business Review, 72(4), 122-128. Helfat, C. E., & Winter, S. G. (2011). Untangling dynamic and operational capabilities: Strategy for the (N) ever-changing world. Strategic Management Journal, 32(11), 1243-1250. Holt, J. K. (2004). Item parceling in structural equation models for optimum solutions. Paper presented to the Annual Meeting of the Mid-Western Educational Research Association, October 13-16, Columbus, OH. Hooley, G., Broderick, A., & Moller, K. (1998). Competitive positioning and the resource-based view of the firm. Journal of Strategic Marketing, 6(2), 97-115. Jongwanich, J. (2009). The impact of food safety standards on processed food exports from developing countries. Food Policy, 34, 447-457. Kabagambe, L. B., Ogutu, M., & Munyoki, J. M. (2012). Firm competencies and export performance:
A study of small and medium manufacturing exporters in Uganda. European Scientific Journal, 8(12), 48-67.
Kaleka, A. (2002). Resources and capabilities driving competitive advantage in export markets:
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