Enhancement of Sustainable Competitive Capabilities of Thai Clothing Entrepreneurs
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Abstract
Thai clothing entrepreneurs are affected by a decrease in the number of goods purchase from within and outside the country. At the same time, production costs also increase and customers turn to order goods from neighboring countries due to the lower labor cost in China and Vietnam. Moreover, there is more intense competition in this business within the country. The objectives of this research were to study factors affecting the enhancement of the sustainable competitive capabilities of Thai clothing entrepreneurs. This research utilized a quantitative method. The sample consisted of 240 Thai clothing entrepreneurs, selected via multi-stage sampling. The sample size was determined based on the criterion of 20 times the observed variables. Data were collected with the use of a questionnaire and analyzed with a structural equation model. The research findings showed that marketing had the greatest effect on the enhancement of the sustainable competitive capabilities of Thai clothing entrepreneurs, followed by capabilities in the clothing industry, and the management of clothing industry, respectively. These findings can help Thai clothing entrepreneurs to enhance their competitive capabilities by paying an attention based on the significance of the influencing factors namely: marketing; capabilities in the industry; and the management of the clothing industry. This practice can generate incomes to the country sustainably.
Article Details
บทความที่ปรากฏในวารสารนี้ เป็นความรับผิดชอบของผู้เขียน ซึ่งสมาคมนักวิจัยไม่จำเป็นต้องเห็นด้วยเสมอไป การนำเสนอผลงานวิจัยและบทความในวารสารนี้ไปเผยแพร่สามารถกระทำได้ โดยระบุแหล่งอ้างอิงจาก "วารสารสมาคมนักวิจัย"
References
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นวัตกรรมสีเขียวอุตสาหกรรมเป็นมิตรสิ่งแวดล้อม (2561) สืบค้นเมื่อ พฤษภาคม 30, 2562 , จาก www.prachachat.net
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