Influences of Socially Responsible Leadership and Perception of ISO26000 on Satisfaction in Public Transport Vehicles
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Published:
May 10, 2020
Keywords:
socially responsible leadership, perception of ISO26000, satisfaction in public Transport Vehicle
Main Article Content
Abstract
The objectives of this research were to construct and verify the model presented the relationship between socially responsible leadership, perception of ISO26000, and satisfaction in public transport vehicle. Sample was passengers who used public transport vehicles. Mixed method sampling was applied by collecting in 5 provinces and respondents were randomly collected, and completely sample size was 2,000. Structural Equation Modeling was used to analyze in this study. The results found that 1) correlation coefficient among observable variables had a significant level at every variable, 2) socially responsible leadership had significantly positive influence on perception of ISO26000 and had variance predicted to perception of ISO26000, and 3) socially responsible leadership had significantly positive influence on satisfaction in public transport vehicle, and had significantly positive indirect effect on perception of ISO26000 with variance predicted to satisfaction in public transport vehicle. Fit indices of the model were accepted by the criterion.
Article Details
Section
Research Articles
บทความที่ปรากฏในวารสารนี้ เป็นความรับผิดชอบของผู้เขียน ซึ่งสมาคมนักวิจัยไม่จำเป็นต้องเห็นด้วยเสมอไป การนำเสนอผลงานวิจัยและบทความในวารสารนี้ไปเผยแพร่สามารถกระทำได้ โดยระบุแหล่งอ้างอิงจาก "วารสารสมาคมนักวิจัย"
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Boulding, William, Ajay Kalra, & Richard Staelin, (1999). “The Quality Double Whammy,” Marketing Science 18, April, 643-684.
Chinsomboonkit, Kiatchai. (2017). Influences of Socially Responsible Leadership and Corporate Social Responsibility on Organizational Commitment of Employees of Sri Thai Superware PLC. M.B.A. Thesis, Kasetsart University. (in Thai).
Cochran, W.G. (1977). Sampling Techniques. 3d e. 5 d. New York: John Wiley and Sons.
Carroll, Archie B. (1991). The Pyramid of Corporate Social Responsibility: Toward the Moral Management of Organizational Stakeholders. Business Horizons. July-August, 39-48.
Chung, Ki-Han, Ji-Eun Yu, Myeong-Guk Choi, & Jae-Ik Shin. (2015). “The effects of CSR on customer satisfaction and loyalty in China: The moderating role of corporate image”, Journal of Economics, Business and Management, Vol. 3, No, 5, 542-547.
Creamer, Elizabeth G. (2018). An Introduction to Fully Integrated Mixed Methods Research. Thousand Oaks: Sage.
Demuth, Andrej. (2013). Perception Theories. Trnava: Tranava University in Tranava. Department of Land Transport. (2015).
Collection of land transport law. Bangkok: Department of Land Transport. (in Thai).
Dutka, Alan. (1994). AMA Handbook for Customer Satisfaction. Lincolnwood, Illinois: NTC Business Books.
Gronroos, C. (1984). A Service Quality Model and Its Marketing Implications. European Journal of Marketing, 18 (4): 36-40.
Hayes, Bob E. (1998). Measuring Customer Satisfaction: Survey Design, Use, and Statistical Analysis Methods. (2nd ed). Milwaukee, Wisconsin: ASQ Quality Press.
Hickey, Kristin & Neville Lake. (2002). The Customer Service Workbook. London: Kogan Page. Hooper, Daire, Joseph
Coughlan & Michael R. Mullen. (2008). Structural Equation Modeling: Guidelines for Determining Model Fit. Electronic Journal of Business Research Methods, 6 (1), 53 – 60. International Organization for Standardization. (2010). ISO 26000: Guidance on social responsibility.
Geneva, Switzerland: ISO. Jansuwan, Jammaree. (2017). Influences of Socially Responsible Leadership and Stakeholders’ Perception of Social Responsibility on Association Image of the Gymnastics Association of Thailand. M.B.A. Thesis, Kasetsart University. (in Thai).
Kotler, Philip & Kevin Lane Keller. (2012). Marketing Management. (14th ed).
Boston: Pearson. Leech, N. L., Barrett, K. C., & Morgan, G. A. (2005). SPSS for Intermediate Statistics: Use and Interpretation (2nd ed.).
Mahwah, NJ: Lawrence Erlbaum Associates. Martinez, Patricia & Ignacio Rodriguez del Bosque. (2013). “CSR and customer loyalty: The roles of trust, customer satisfaction with the company and satisfaction, International Journal of Hospitality Management, 35, 89-99
Nonthanathorn, Phiphat. (2015a). CSR and Social Enterprise Roles for Social Problem Solving. Journal of Social Development, Vol. 17, Issue 2, 677-685. (in Thai).
_________ (2015b). Causal Factors of Socially Responsible Leadership Influencing to Corporate Image of Suvanabhumi Airport. Journal of the Association of Researchers. 20(2), 48-58. (in Thai).
_________ (2015c). Operational Leadership: LIFE Model. (2nd ed.). Bangkok: Social Enterprise Leadership Center. (in Thai).
_________ (2015d). Causal Factors of Socially Responsible Leadership Influencing on Corporate Image of Phuket International Airport. Proceeding of International Conference on Applied Business Research, 677-685.
_________ (2016). Corporate Social Responsibility Management: Creating Sustainable Competitive Advantage. (2nded.). Bangkok: Social Enterprise Leadership Center. (in Thai).
Pless, Nicola M. (2007). “Understanding Responsible Leadership: Role Identity and Motivational Drivers” Journal of Business Ethics, 74:437-456. Porter, Michael E. & Mark R. Kramer (2011). “Creating Shared Value: How to reinvent capitalism- and unleash a wave of innovation and growth.” Harvard Business Review. HBR.ORG. January-February.
_________ (2006). “Strategy & Society: The Link between Competitive Advantage and Corporate Social Responsibility.” Harvard Business Review. HBR.ORG. December.
Saeidi, Sayedeh Parastoo et al. (2015). “How does corporate social responsibility contribute to firm financial performance? The mediating role of competitive advantage, reputation, and customer satisfaction. Journal of Business Research, 68, 341-350.
Setyaningrum, Retno Purwani. (2017). “Relationship between servant leadership in organizational culture, organizational commitment, organizational citizenship behavior and customer satisfaction. European Research Studies Journal, Vol XX, Issues 3A, 554-569.
Schiefelbusch, M., & Dienel, H.-L. (2009) Public transport and its users: The passenger’s perspective in planning and customer care. Ashgate.
Social Enterprise Leadership Center. (2016). Report of Determinant and Promotion of Social Responsibility in Safety of Public Transport Vehicles. Bangkok: SELC. (in Thai)
Susniene, D. & Jurkauskas, A. (2008). Stakeholder approach in the management of public transport companies. Transport. 23(3). 214-220.
Szwarc, Paul. (2005). Researching Customer Satisfaction & Loyalty. London: Kogan Page.
Tran, T. & Kleiner, B. H. 2005. Managing for excellence in public transportation. Management Research News. 28(11/12). pp. 154-163.
Waldman, David A. (2007). Best Practices in Leading at Strategic Levels: A Social Responsibility Perspective in Jay A. Conger and Ronald E. Riggio, (Eds), The Practice of Leadership, San Francisco: Jossey-Bass.
Working Committee of Social and Environment Promotion of Listed Company. (2008). Business Compass for Society. Bangkok: CSRi. (in Thai).