PREDICTING FACTORS OF BODY IMAGE SATISFACTION OF STUDENTS IN BANGKOK

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ดร.วิไลลักษณ์ เสรีตระกูล

Abstract

The purpose of this work is to investigate factors that can predict body image the satisfaction of undergraduate students in the Bangkok area. The underlying factors include gender, television watching and magazine reading, susceptibility to peer influence, and imitation of media celebrities. In this survey research, the questionnaires were used to collect data from 620 students. The study reveals that the students were moderately satisfied with their body image. Additionally, Multiple Regression analysis indicates that the three factors, namely the number of hours in watching television, susceptibility to peer influence, and imitation of media celebrities had a negative influence on body image satisfaction while gender and number of hours in reading magazines did not affect their body image satisfaction.

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References

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