Factors Affecting the Buying Decision of Disposable Medical Devices in Public Hospital

Abstract

This research aims to (1) to study the different purchasing behaviors which affect the buying decision of disposable medical devices in public hospital differently and (2) to study the marketing mix factors affecting the buying decision of disposable medical devices in a public hospital. The research methodology used quantitative research. The questionnaires were collected from 400 decision-makers for disposable medical devices in a public hospital. The hypotheses are tested with an Independent sample t-test, one-way ANOVA, and multiple linear regression analysis at a statistical significance level of 0.05. The study of this sample found that (1) the different purchasing behaviors in terms of Purchase frequency, purchase objectives, product sourcing method, purchase budget, and news sources affect buying decision of disposable medical devices in public hospital differently at a statistical significance level of 0.05. And (2) the factors of marketing mix found that product factor, people factor, distribution channel, process factor, and price factor have influenced the buying decision of disposable medical devices in public hospital significantly at the level of 0.05.