Learning to Develop a New Industry – Cannabis, with Competitiveness Edge
Article Sidebar
Published:
Jun 6, 2021
Keywords:
Cannabis Industry Competitiveness YouTube ABC model.
Main Article Content
Abstract
A new Cannabis-based industry is filled with both challenges and opportunities. By being new, it needs the active participation of the different stakeholders and consumers, including the policymakers, to engage in value co-creation. This study exploits the ethnography of YouTube and the available Cannabis publications to suggest a framework for involving the stakeholders in the Cannabis industry ecosystem. Although the study is exploratory in nature, the structural architecture of the framework is well-integrated with the theoretical-empirical bases of the existing literature. The framework shares the ABC (Antecedents – Behaviors – Consequence) typographical structure, which provides a vivid cause-and-effect linkage comprehension to induce the understanding and participation of the stakeholders. The paper is particularly aimed to establish the competitiveness edge, which signifies the ability of the industry to sustain the continuing increase of expenditures and the performance consequences, such as market and industry positioning, and quality of life of Cannabis users.
Article Details
Section
Research Articles
บทความที่ปรากฏในวารสารนี้ เป็นความรับผิดชอบของผู้เขียน ซึ่งสมาคมนักวิจัยไม่จำเป็นต้องเห็นด้วยเสมอไป การนำเสนอผลงานวิจัยและบทความในวารสารนี้ไปเผยแพร่สามารถกระทำได้ โดยระบุแหล่งอ้างอิงจาก "วารสารสมาคมนักวิจัย"
References
Bone, M., & de Hoedt, G. (2018). Being the change: Charting Greg de Hoedt’s Cannabis Journey. Drugs and Alcohol Today, 18(2), 126-136.
Bossom, M., & Medico, D. (2020). My first year on testosterone: Analyzing the trans experience through YouTube channels. Sexologies, In Press Proof, https://doi.org/10.1016/j.sexol.2020.10.001.
Bostwick, M.J. (2012). Blurred boundaries: The therapeutics and politics of medical marijuana. Mayo Clinic, 87(2), 172-186.
Buciuni, G., & Pisano, G. (2021). Variety of innovation in global value chains. Journal of World Business, 56, 101167.
Chouvy, P.A., & Mackarlane, J. (2018). Agricultural innovations in Morocco’s cannabis industry. International Journal of Drug Policy, 58 (August), 85-91.
Davies, R. (2019). Sweet smell of success? Big businesses bet on a marijuana boom. The Guardian 02 March 2019.
Dioun, C. (2018). Negotiating moral boundaries: Social movements and the strategic (re) definition of the medical in Cannabis markets. In Social movements, stakeholders and non-market strategy. Published online: 19 Jul 2018, 53-82.
Emanuel, M.A., Haughton, A.Y., & Knife, K. (2018). Policy analysis and implications of establishing the Caribbean Cannabis Economy (CCE). Lessons from Jamaica. Drugs and Alcohol Today, 18(2), 99-107.
Gilstrap, C., Teggart, A., Cabodi, K., Hills, J., & Price, S. (2021). Social music festival brandscapes: A lexical analysis of music festival social conversations. Journal of Destination Marketing & Management, 20(June), 100567.
Lanovaz, M.J., Argumees, M., Roy, D., Duquette, J.R., & Watkins, N. (2013). Using ABC narrative recording to identify the function of problem behavior: A pilot study. Research in Developmental Disabilities, 34(9), 2734-2742.
Linsenmeyer, W., & Schier, H. (2019). Nutrition-related messages shared among the online transgender community: A netnography of YouTube vloggers. Journal of the Academy of Nutrition and Dietetics, 119(9), A70.
Lusticky, M., & Stumpf, P. (2021). Leverage points of tourism destination competitiveness dynamics. Tourism Management Perspectives, 38. 100792.
Muller, T. (2015). Moral entrepreneurship revisited: Police officers/monitoring Cannabis retailers in Rotterdam, The Netherlands. In contributions from European Symbolic Interactions: Reflections on Methods. Published online: 09 March 2015, pp. 139-157.
Pacher, P., & Ungvari, Z. (2008). Pleiotropic effects of the CB2 cannabinoid receptor activation on human monocyte migration: Implications for atherosclerosis and inflammatory diseases. American Journal of Physiology. Heart and Circulatory Physiology, 294(3), 1133-1134.
Paulo, D.A., & Woo, G. (2019). Promising or harming? A debate ensures after Thailand legalizes medical Cannabis: Is the tide turning? Is Southeast Asia becoming soft on the war on drugs? And what do the recent trends mean for Singapore? Channel News Asia (CAN) 14 Feb. 2019.
Roberts, M. (2014). Making drug policy together: Reflections on evidence, engagement and participation. International Journal of Drug Policy, 25(5), 952-956.
Rogers, P., & Anastasiadou, C. (2011). Community involvement in festivals: Exploring ways of increasing local participation. Event Management, 15(4), 387-399.
Skliamis, J., & Korf, D.J. (2018). An exploratory study of Cannabis festivals and their attendees in two European cities: Amsterdam and Berlin. Journal of Psychoactive Drugs, 50(2), 105-113.
Skliamis, K., & Korf, D.J. (2019). Cannabis festivals and their attendees in four European cities with different national Cannabis policies. International Journal of Event and Festival Management, 10(2), 138-154.
Szlapka, J.O., Stachowiak, A., Batz, A., & Fretsch, M. (2017). The level of innovation in SMEs, the determinants of innovation and their contribution to the development of value chains. Procedia Manufacturing, 11, 2203-2210.
Warnick, B.J., Kier, A.S., LaFrance, E.M., & Cuttler, C. (2021). Head in the Clouds? Cannabis users’ creativity in new venture ideation depends on their entrepreneurial passion and experience. Journal of Business Venturing, 36(2), 106088.
Whitehill, J.M., Trangenstein, P.J., Jenkins, M.C., Jernigan, D.H., & Moreno, M.A. (2019). Exposure to Cannabis marketing in social and traditional media and past-year use among adolescents in States with legal retail Cannabis. Journal of Adolescent Health, https://doi.org/10.1016/j.jadohealth.2019.08.024.
William, D., & Wright, M. (2019). Cannabis and Tourism: A future UK industry perspective. Journal of Tourism Futures, 5(3), 209-227.
Wood, G.B., & Bache, F. (1851). The dispensatory of the United States of America. Philadelphia, PA: JB Lippincott.
World Law Group (2020, October). 2020 global report on Cannabis policy.
Yeoh, P. (2020). Legal challenges for the Cannabis industry. Journal of Money Laundering Control, 23(2), 327-340.
Zhang, L.L., Lee, C., & Zhang, S. (2016). An integrated model for strategic supply chain design: Formulation and ABC-based solution approach. Expert Systems with Applications, 52(June), 39-49.
Bossom, M., & Medico, D. (2020). My first year on testosterone: Analyzing the trans experience through YouTube channels. Sexologies, In Press Proof, https://doi.org/10.1016/j.sexol.2020.10.001.
Bostwick, M.J. (2012). Blurred boundaries: The therapeutics and politics of medical marijuana. Mayo Clinic, 87(2), 172-186.
Buciuni, G., & Pisano, G. (2021). Variety of innovation in global value chains. Journal of World Business, 56, 101167.
Chouvy, P.A., & Mackarlane, J. (2018). Agricultural innovations in Morocco’s cannabis industry. International Journal of Drug Policy, 58 (August), 85-91.
Davies, R. (2019). Sweet smell of success? Big businesses bet on a marijuana boom. The Guardian 02 March 2019.
Dioun, C. (2018). Negotiating moral boundaries: Social movements and the strategic (re) definition of the medical in Cannabis markets. In Social movements, stakeholders and non-market strategy. Published online: 19 Jul 2018, 53-82.
Emanuel, M.A., Haughton, A.Y., & Knife, K. (2018). Policy analysis and implications of establishing the Caribbean Cannabis Economy (CCE). Lessons from Jamaica. Drugs and Alcohol Today, 18(2), 99-107.
Gilstrap, C., Teggart, A., Cabodi, K., Hills, J., & Price, S. (2021). Social music festival brandscapes: A lexical analysis of music festival social conversations. Journal of Destination Marketing & Management, 20(June), 100567.
Lanovaz, M.J., Argumees, M., Roy, D., Duquette, J.R., & Watkins, N. (2013). Using ABC narrative recording to identify the function of problem behavior: A pilot study. Research in Developmental Disabilities, 34(9), 2734-2742.
Linsenmeyer, W., & Schier, H. (2019). Nutrition-related messages shared among the online transgender community: A netnography of YouTube vloggers. Journal of the Academy of Nutrition and Dietetics, 119(9), A70.
Lusticky, M., & Stumpf, P. (2021). Leverage points of tourism destination competitiveness dynamics. Tourism Management Perspectives, 38. 100792.
Muller, T. (2015). Moral entrepreneurship revisited: Police officers/monitoring Cannabis retailers in Rotterdam, The Netherlands. In contributions from European Symbolic Interactions: Reflections on Methods. Published online: 09 March 2015, pp. 139-157.
Pacher, P., & Ungvari, Z. (2008). Pleiotropic effects of the CB2 cannabinoid receptor activation on human monocyte migration: Implications for atherosclerosis and inflammatory diseases. American Journal of Physiology. Heart and Circulatory Physiology, 294(3), 1133-1134.
Paulo, D.A., & Woo, G. (2019). Promising or harming? A debate ensures after Thailand legalizes medical Cannabis: Is the tide turning? Is Southeast Asia becoming soft on the war on drugs? And what do the recent trends mean for Singapore? Channel News Asia (CAN) 14 Feb. 2019.
Roberts, M. (2014). Making drug policy together: Reflections on evidence, engagement and participation. International Journal of Drug Policy, 25(5), 952-956.
Rogers, P., & Anastasiadou, C. (2011). Community involvement in festivals: Exploring ways of increasing local participation. Event Management, 15(4), 387-399.
Skliamis, J., & Korf, D.J. (2018). An exploratory study of Cannabis festivals and their attendees in two European cities: Amsterdam and Berlin. Journal of Psychoactive Drugs, 50(2), 105-113.
Skliamis, K., & Korf, D.J. (2019). Cannabis festivals and their attendees in four European cities with different national Cannabis policies. International Journal of Event and Festival Management, 10(2), 138-154.
Szlapka, J.O., Stachowiak, A., Batz, A., & Fretsch, M. (2017). The level of innovation in SMEs, the determinants of innovation and their contribution to the development of value chains. Procedia Manufacturing, 11, 2203-2210.
Warnick, B.J., Kier, A.S., LaFrance, E.M., & Cuttler, C. (2021). Head in the Clouds? Cannabis users’ creativity in new venture ideation depends on their entrepreneurial passion and experience. Journal of Business Venturing, 36(2), 106088.
Whitehill, J.M., Trangenstein, P.J., Jenkins, M.C., Jernigan, D.H., & Moreno, M.A. (2019). Exposure to Cannabis marketing in social and traditional media and past-year use among adolescents in States with legal retail Cannabis. Journal of Adolescent Health, https://doi.org/10.1016/j.jadohealth.2019.08.024.
William, D., & Wright, M. (2019). Cannabis and Tourism: A future UK industry perspective. Journal of Tourism Futures, 5(3), 209-227.
Wood, G.B., & Bache, F. (1851). The dispensatory of the United States of America. Philadelphia, PA: JB Lippincott.
World Law Group (2020, October). 2020 global report on Cannabis policy.
Yeoh, P. (2020). Legal challenges for the Cannabis industry. Journal of Money Laundering Control, 23(2), 327-340.
Zhang, L.L., Lee, C., & Zhang, S. (2016). An integrated model for strategic supply chain design: Formulation and ABC-based solution approach. Expert Systems with Applications, 52(June), 39-49.