Product Attributes of Cannabis Training Course Selected by Consumers in Bangkok Metropolitan

Abstract

This research was quantitative research. Its objectives are to study 1) relationships between demographic factors and service selection by consumers in Bangkok Metropolitan and 2) relationships between demographic factors and product attributes of cannabis training courses selected by consumers in Bangkok Metropolitan. This research was conducted via a questionnaire. The sample group used in this study were 505 consumers who were interested or who had used cannabis training courses and lived in Bangkok Metropolitan. The data was calculated statistically by using frequency distribution, percentage, average, and standard deviation. Hypotheses were tested by using correlation coefficient Chi-Square, t-Test, and one-way ANOVA. The significance level was 0.05.

The research result revealed that most respondents were female between 21-30 years old with single status and a bachelor’s degree in education. Most respondents worked as an office worker. The average income was from 20,001 to 30,000 baths per month. Most respondents were not medical and public health personnel and the research result also showed that 1) demographic factors including gender, age, marital status, occupation, and income effect to service selection of cannabis training courses of consumers in Bangkok Metropolitan with the significance level of 0.05. 2) different demographic factors including age, marital status, education, and occupation affect consumers’ weights on the importance of each attribute of cannabis training courses with a significance level of 0.05.