A Study of Potential for Community Enterprise Management of Cultural Products in Maha Sarakham Province for International Market
Article Sidebar
Main Article Content
Abstract
This research aims to study about the effect of factors of management on successful of community enterprise of 3 community enterprises cultural product groups in Maha Sarakham province which are furniture products community enterprise group, mat products community enterprise group and Benjarong house community enterprise group. This study was conducted by qualitative research, using many methods for the purpose of triangulation results, the target group is 3 product community enterprise groups studied and 6 prototype groups by in-depth interviews, observation in the area and focus groups from 7 government agencies and 3 private entrepreneurs. SWOT Analysis, PEST Analysis, 7s Mckinsey Framework, BCG Model and Benchmarking with the best practice groups were chosen for analyzing these quanlitative data. This research presents guidelines for developing the management potential of community enterprises in order to lead to the creation of policy recommendations and management suggestions for managing change for the sustainable development of community enterprises.
Article Details
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
บทความที่ปรากฏในวารสารนี้ เป็นความรับผิดชอบของผู้เขียน ซึ่งสมาคมนักวิจัยไม่จำเป็นต้องเห็นด้วยเสมอไป การนำเสนอผลงานวิจัยและบทความในวารสารนี้ไปเผยแพร่สามารถกระทำได้ โดยระบุแหล่งอ้างอิงจาก "วารสารสมาคมนักวิจัย"
References
Bowonkulpa, B. and Thienda, S. (2014). Developing a Market Strategy for Benjarong Products. A case study of Benjarong Village, Don Kai Dee Subdistrict, Samut Sakhon Province. Faculty of Business Administration Siam University.
Central Cultural Information Center, Benjarong Don Kai Dee Village, Ministry of Culture. (On line). Accessible from: http://www.m culture.in.th/moc_new, 2012.
Chuaysri, A and Sonsri, S. (2016). Impact of the Opening of the ASEAN Community on SME Groups. In the Northeastern Region: A Case Study of the Ban Phaeng Reed Mat Handicraft Group, Kosum Phisai District.
Maha Sarakham Province Journal of Politics, Governance, Management - Human Resource Management - Policy.Creative Design Center. (27 April 2013). Development of the Creative Economy in Thailand. Accessible from: http://www.creativethailand.org/th/about/about_cceo_p3.php.
Department of Community Development. (2016). Ban Benjarong Gallery Community Enterprise Group, Village No. 2, Khok Phra Subdistrict, Kantharawichai District. Maha Sarakham Province. 25 March, 2017, accessed from http://www.cdd. go.th/web/Mahasarakham/cdd_news1detail.php?news_id=65&cat_id=5>.
Department of Community Development. (2017). Rattan and Water Hyacinth Furniture. 25 March, 2017, accessed from http://www.otoptoday.com/wisdom/307/>Rattan and Water Hyacinth Furniture.
Ministry of Culture. (28 August 2006). Meanings, concepts, and issues regarding culture. Accessible from Ministry of Culture: www.cultur.go.th/study.php?&YY=2548&mm= 5&DD=16.
Ministry of Culture. (27 September 2010). The Ministry of Culture registers national cultural wisdom. Accessible from Ministry of Culture: http://www.m-culture.go.th/detail_page. php?sub_id=2001.
Ministry of Culture. (2013). Cultural heritage. Accessible from Ministry of Culture: http://ich.culture.go.th/
Ministry of Culture. (27 April 2013). Creativefinearts 2012: Creative economy from cultural capital. Accessible from Central Plaza: http://www.centralplaza.co.th/Activity Detail-th-pk_creativefineartaug2012.aspx.
Kailum, N. (2015). Competitive Environment and Marketing Strategies for the Success of the Ban Don Kai Dee Benjarong Product Entrepreneur Group, Samut Sakhon Province. Faculty of Management Science, Silpakorn University.
Online Manager. (2004). Benjarong Painting on Tiles Art creates Separation from Competitors. March 25, 2017, accessible from: http://www.manager.co.th/iBizChannel/ViewNews.aspx ? NewsID=9470000045551.
Office of the National Economic and Social Development Board. (2017). National Economic and Social Development Plan. Issue twelfth 2017 - 2021. Retrieved 13 September 2017, accessible from: http://www.nesdb.go.th/ewt_dl_link.php?nid=6422.
Phankhru, N. (2010). History of Ban Phaeng Reed Mat. 25 March, 2017, accessible from: http://www.sahavicha.com/?name=article&file=readarticle&id=1471.
Porter, M. E. (1990). The Competitive Advantage of Nations. New York: Free Press.
Prince of Songkla University. (2016). Benchmarking. Retrieved on 19 June 2017, accessible from http://www.mim.psu.ac.th/index.php/2-uncategorised/94-benchmarking.
Rojpitakkul, L. (2013). The Value Creation of Reed Mat Weaving for the Economy of Krathum Phaeo Subdistrict Community. Ban Sang District Prachinburi Province Faculty of Education Burapha University.
Yakri, P. (2009). Special Report: Rattan Basketry and Water Hyacinth Handicrafts Create Income for Ban Wang Phai. NaewNaa, 25 March 2017, accessible from http://www.ryt9.com/s/nnd/826219>.
Withathanang, W. (2015). Development of Standards for Wicker Products for Export. Department of Art and Design Faculty of Architecture Naresuan University.