Product Attributes of Cannabis-Infused Energy Drink Selected by Consumers in Bangkok Metropolitan

Abstract

The purposes of this research were to investigate 1) the relationship between demographic factors and consumption behavior of cannabis-infused energy drink by consumers in Bangkok Metropolitan, 2) the product attributes of cannabis-infused energy drinks selected by consumers in Bangkok Metropolitan, and 3) the relationship between demographic factors and product attributes of cannabis-infused energy drink by consumers in Bangkok Metropolitan. The samples consisted of 448 consumers residing in Bangkok via a Google Form survey, and statistical analyses were conducted using frequency, percentage, mean, standard deviation, Chi-square, and One-way ANOVA analysis, with a statistical significance level of 0.05. The majority of the sample were female, aged 21-30 years, single, with a bachelor's degree or equivalent education, employed in the private sector, and average monthly income of 20,001-30,000 baht. research results showed that 1) demographic factors such as gender, age, marital status, educational level, and occupation were significantly related to consumption behavior of cannabis- infused energy drinks 2) the sample group prioritized the attributes of price that is suitable for quality and quantity, as well as the ability to stimulate alertness, as their top priority. and 3) demographic factors such as age, marital status, education level, occupation, and average monthly income were significantly related to the attributes of cannabis-infused energy drink.