Product Attributes of Cannabis Seasoning Products Selected by Consumers in Bangkok Metropolitan

Abstract

The objectives of this research are as follows: 1) to investigate the relationship between demographic factors and the purchasing behavior of cannabis seasoning by consumers in Bangkok Metropolitan. 2) to study the attributes of cannabis seasoning selected by consumers in Bangkok Metropolitan, and 3) to study the relationship between demographic factors and the attributes of cannabis seasoning selected by consumers in Bangkok Metropolitan. This research was a quantitative research using a questionnaire as a tool to collect data from a sample of 406 people who were interested, had bought or used cannabis seasoning in Bangkok Metropolitan. The descriptive statistics used for data analysis were conducted using frequency distribution, percentage, mean, standard deviation, and significance testing. And the hypotheses testing were conducted by using the Chi-square statistic, Independent sample t-test and One-way analysis of variance (ANOVA) with a statistical significance of 0.05 level. The majority of the sample were females, aged between 31-40 years old, single, with a bachelor's degree education level, and working in private companies with an average monthly income of more than 50,000 baht. The results showed that 1) demographic factors of age, status, education level, and average monthly income are related to the purchasing behavior of cannabis seasoning at statistical significance 2) the samples focused on the attribute of cannabis seasoning that influenced the purchasing selection on the flavor of the product and 3) different demographic factors of gender, status and education level affect the attribute of differently cannabis seasoning at statistical significance.