Product Attributes of Cannabis-Infused Body Care Product Selected by Consumers in Bangkok Metropolitan

Abstract

The purposes of this research were 1) to study the relationship between demographic factors and consumer behavior for the cannabis-Infused body care products purchasing selection in The Bangkok Metropolitan area, 2) to study the attributes of the cannabis-Infused body care selected by consumers, and 3) to study the relationship between demographic factors and the attributes of the cannabis-infused body care products selected by consumers in The Bangkok Metropolitan area. This research was quantitative research which used the questionnaires as a tool to gather the data from a sample of 411 people who are interested or have the opportunity to choose to buy or choose to use the cannabis-Infused body care products purchasing selection in The Bangkok Metropolitan area of Thailand. The descriptive statistics used for data analysis were frequency distribution, percentage, and average. And the hypotheses testing were conducted by using the Chi-square statistic, Independent sample t-test and One-way analysis of variance (ANOVA) with a statistical significance of 0.05 level. The results of the hypotheses indicated that 1) the difference of gender, age, status, education level, occupation, and monthly income influenced the consumer behavior in purchasing selection of the cannabis-infused body care product at 0.05 significant level. In addition, 2) the samples focused on the characteristics of cannabis-infused body care product that influenced the purchasing selection on the powerful moisture of the cannabis-infused body care product. 3) the difference of age, status, occupation and monthly income had affected to attributes of the cannabis-infused body care product at 0.05 significant level.