Sustainbel Product Attributes of Meal Replacement for Diet Selected by Consumers in Bangkok Metropolitan

Abstract

In recent years, people have become increasingly interested in health care and choosing healthier food options, including meal replacement products for weight control to achieve better health and maintain a healthy weight. This research aims to 1) study the relationship between demographic factors and consumer behavior towards meal replacement for diet that consumers decide to purchase in Bangkok, 2) study the sustainable product attributes of meal replacement for diet that consumers decide to purchase in Bangkok, and 3) study the different between demographic factors and the sustainable product attributes of meal replacement for diet that consumers decide to purchase in Bangkok. This is a quantitative research study. The target group consists of 450 people interested in or likely to purchase or consume meal replacement for diet residing in Bangkok. This research study uses a questionnaire as a research tool. The statistics used for data analysis include frequency, percentage, mean, standard deviation, Chi-square statistic, One-way ANOVA analysis, and LSD. The research results show: 1) Demographic factors of gender, age, status, education level, occupation, and average monthly income are significantly related to the behavior of consuming meal replacement for diet. 2) The sample group considers meal replacement products for weight control based on sustainable product attributes of complete nutrition from 5 food groups, ingredients derived from natural raw materials, product certification standards such as FDA, and importance on certified manufacturing standards such as GMP, ISO - these are the sustainable product attributes that consumers value. 3)Demographic factors of gender, age, status, education level, occupation, and average monthly income resulted in different levels of importance placed on the sustainable product attributes of meal replacement for diet, with statistical significance.