Guidelines for Increasing the deduction rate of provident fund contributions to determine how financial investment for employees

Abstract

This research Article objective 1. Study the behavior of deducting the provident fund rate of current employees. 2. Study the appropriate approach or tool for the work of the Human Resource Development Department and the Welfare Department for the provident fund in increasing the provident fund rate for employees. The research used a quantitative and qualitative mixed research method, with questionnaires and in-depth interviews as tools. The sample group was calculated from Yamane (1973) with 326 people, 10 key informants, and the results were analyzed and presented using descriptive statistics. The results of the study found that the knowledge level of the behavior of deducting the provident fund rate of employees and financial investment was at a moderate level. The short-term and long-term savings objectives were similar. They tended to agree with the long-term savings objectives and had a moderate level of acceptable risk. The sample group had a moderate intention to increase the provident fund deduction rate. There were 8 marketing and public relations strategies.: 1) Raising awareness 2) Communication through digital and social media channels within the organization 3) Organizing seminars and providing knowledge 4) Personalized communication 5) Motivation through senior employees or exemplary teams 6) Incentive campaigns 7) Competitive campaigns 8) Designing flexible policies Each approach has different timelines,