An Approach to The Development and The Promotion of Ban Pla Kao Preforming Arts Creative Tourism

Abstract

This research titled “An Approach to the Development and the Promotion of in Ban Pla Kao Performing Arts Creative Tourism” is a quantitative study aiming to identify approaches for developing and promoting creative community art tourism in Ban Pla Khao. The study focuses on creating opportunities for tourists to practice mor lam (a traditional Isan performance art) and other cultural performances through in-depth interviews with informants from government, private, community, and academic sectors. The findings reveal that Ban Pla Kao has strong potential to develop as a creative tourism community, with its outstanding mor lam performances and other tourism resources enhancing visitor experiences. Weaknesses include limited recognition and inadequate infrastructure and facilities. Opportunities arise from government policies promoting secondary cities and community economic development. However, challenges include competition from neighboring provinces with superior tourism resources and marketing. Therefore, successful implementation requires community participation from planning to evaluation, infrastructure improvement, intensive marketing communication using digital media, and building networks among all community sectors and tourists to sustain and preserve local culture. The researcher proposes a strategic framework titled MORLUM to develop and promote the creative tourism by having tourists learn Morlum dances, including Motivation, Opportunities, Resources, Learning, Unity, and Marketing. Suggestions Establish a working group by creating a network among various sectors to collaborate in an integrated manner to develop and promote creative tourism related to Mor Lam (traditional Northeastern Thai folk music).and Educate community members on the importance of developing and promoting community tourism and encourage their participation from the initial planning and decision-making stages to evaluation.