Development Model of Entrepreneurial Employment in Higher Education of Southwest China
Main Article Content
Abstract
This study investigates the effects of entrepreneurial and employment education in higher education on students’ employment competitiveness in Southwest China, with particular attention to the mediating role of self-efficacy and the moderating roles of career planning ability and innovation ability. A quantitative research design was employed, and data were collected from 400 undergraduate students using a structured questionnaire. Structural Equation Modeling (SEM) was applied to test the proposed research framework.
The results indicate that entrepreneurial and employment education has a significant positive effect on employment competitiveness (β = 0.173, p < .001). In addition, entrepreneurial and employment education significantly enhances students’ self-efficacy (β = 0.490, p = .008), which in turn positively influences employment competitiveness (β = 0.132, p < .001). Mediation analysis using the bootstrapping method confirms that self-efficacy partially mediates the relationship between entrepreneurial and employment education and employment competitiveness (indirect effect β = 0.0007, p = .018). Furthermore, career planning ability and innovation ability significantly moderate the relationship between self-efficacy and employment competitiveness (p < .05).
The structural model explains 38.2% of the variance in employment competitiveness (R² = 0.382), indicating satisfactory explanatory power. These findings highlight the importance of integrating psychological development, career planning, and innovation-oriented learning into entrepreneurial employment education. The study contributes empirical evidence on the internal mechanisms linking educational practices and employment outcomes and provides practical implications for higher education reform in less-developed regions.
Article Details
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
บทความที่ปรากฏในวารสารนี้ เป็นความรับผิดชอบของผู้เขียน ซึ่งสมาคมนักวิจัยไม่จำเป็นต้องเห็นด้วยเสมอไป การนำเสนอผลงานวิจัยและบทความในวารสารนี้ไปเผยแพร่สามารถกระทำได้ โดยระบุแหล่งอ้างอิงจาก "วารสารสมาคมนักวิจัย"
References
Bandura, A. (1997). Self-efficacy: The exercise of control. New York: Freeman.
Fayolle, A., & Gailly, B. (2008). From craft to science: Teaching models and learning processes in entrepreneurship education. Journal of European Industrial Training, 32(7), 569–593.
Frey, C. B., & Osborne, M. A. (2017). The future of employment: How susceptible are jobs to computerisation? Technological Forecasting and Social Change, 114, 254–280.
https://doi.org/10.1016/j.techfore.2016.08.019
Krejcie, R. V., & Morgan, D. W. (1970). Determining sample size for research activities. Educational and Psychological Measurement, 30(3), 607–610.
Kuratko, D. F. (2005). The emergence of entrepreneurship education: Development, trends, and challenges. Entrepreneurship Theory and Practice, 29(5), 577–598.
Liu, J. D. (2023). Reform and innovation of employment education in higher education against the background of structural employment pressure. Journal of Higher Education Research, 44(3), 45–52.
Luo, Y. Q. (2021). Synergistic development of entrepreneurial and employment education in higher education. Journal of Higher Education Research, 42(6), 78–85.
National Bureau of Statistics of China. (2023). China Statistical Yearbook 2023. Beijing, China: China Statistics Press.
Ning, Y. (2017). Innovation ability and employability development of college students. Journal of Higher Education, 38(4), 56–63.
Savickas, M. L. (2005). The theory and practice of career construction. In S. D. Brown & R. W. Lent (Eds.), Career development and counseling: Putting theory and research to work (pp. 42–70). Hoboken, NJ: Wiley.
Schunk, D. H. (2012). Learning theories: An educational perspective (6th ed.). Boston, MA: Pearson.
Somthawinpongsai, C., Kaewsrinoum, W., Kaewkeeree, S., Lu, L., Tee, M., & Jingchuan, W. (2025). Communication-driven creative placemaking and cultural tourism for advancing SDG 8, 11, 12, and 17: Co-designing a terracotta pot check-in point in Koh Kret, Thailand. International Journal on Culture, History, and Religion, 7(SI3), 179–201.
Somthawinpongsai, C., Ngernlad, W., Chen, Q., Leong, A. S. S., Tee, M., & Lu, L. (2025). Strategic digital communication and platform development for community-based organic agricultural enterprises: A case study of Koh Kret, Thailand. Lex Localis – Journal of Local Self-Government, 23(S6), 3558–3568.
Teng, S., & Du, H. B. (2023). The impact of innovation and entrepreneurship education on college students’ employment competitiveness. China Higher Education Research, 8, 72–79.
Wang, X. (2023). Employment competitiveness of college graduates in the digital economy. China Higher Education Research, 6, 81–88.
Wei, Q. Y. (2024). Entrepreneurial employment education and regional economic development. Journal of Educational Development, 15(2), 34–41.
World Bank. (2022). World development report 2022: Finance for an equitable recovery. Washington, DC: World Bank.
Yu, L. (2020). Curriculum system optimization based on innovation and entrepreneurial ability cultivation. Modern Education Science, 5, 66–72.
Zhu, S. S., Zhang, Q., & Liu, Y. (2024). Construction of an innovation and entrepreneurship education ecosystem based on four-chain integration. Educational Re52–60.
