Strategies for promoting healthy gastronomy tourism in Thailand

Abstract

The purpose of this research study is to study strategies for promoting healthy gastronomy tourism in Thailand. To create joint activities between healthy gastronomy tourism using qualitative research. The study found that strategy approach consists of 4 approaches: 1) Proactive strategy, including promoting the production of healthy food products. Promoting gastronomy tourism activities in areas that promote health upgrading local traditional food festivals to present health tourism. 2) Preventive strategies include developing the service process of food service establishments. Transportation system development promoting food production and agricultural tourism upgrading traditional food festivals and establishing a tourist service center with expertise in provincial food tourism. 3) Corrective strategies include developing and supporting public relations projects. Strengthening and developing service skills for personnel and people in the area Creating a model for healthy gastronomy tourism activities. 4) Reactive strategy includes organizing healthy gastronomy tourism activities by promoting marketing. Service development creating a food festival calendar. Establishment of a community health food distribution center this analysis will reveal the differences in needs from groups of tourists with objectives in health gastronomy tourism that is different after that, there will be an analysis of the design thinking process, which is data analysis according to the steps for carrying out activities for health tourism the said analysis process can be used to determine the format for organizing joint activities effectively.