BUDDHIST POLITICAL COMMUNICATION DEVELOPMENT FOR THE ELECTION OF CHIEF EXECUTIVE NONTHABURI PROVINCIAL ADMINISTRATIVE ORGANIZATION

Abstract

Objectives of this article were to study the social, economic, and political contexts during the election that affected political communication, to study the political communication process and to study the application of Buddhist principles with Buddhist political communication development for the election of the Chief executive of Nonthaburi Provincial Administrative Organization. The research methodology was qualitative research, data were collected from 25 key informants with in-depth interviews and 10 participants in focus group discussion.

The results showed that; 1. Economy and politics During the election that affected political communication for election were found that the sender messenger, message data, the communication channel, and the receiver had different significance, but the most important part was the receiver. 2. Political communication process must adhere to principles of moral ethics, and polite speech softly, do not speak or harass others when communicating with people.  The people were aware of the same opinions. 3.Applying Buddhist principles for Buddhist political communication development was the integration of Buddhist principles into the promotion of political culture by focusing on the maximum benefits to enhance the political culture of politicians who want to run for democratic election should be developed according to Dhamma principles.