SUCCESS FACTORS IN DEVELOPING A GEOLOGICAL TOURISM CURRICULUM FOR SCHOOLS IN THE UBON RATCHATHANI GEOPARK AREA
Keywords:
Success Factors, Curriculum Development, Geological Tourism, Ubon Ratchathani Geopark, SchoolsAbstract
This research article aims to explore the development of a geotourism curriculum for schools located within the Ubon Ratchathani Geopark area, with three main objectives to compare success components based on personal factors, to identify key success factors, and to propose developmental guidelines. A mixed-methods approach was employed, combining quantitative data from 400 participants across four districts with qualitative data obtained through interviews and focus group discussions involving 40 stakeholders.
The research findings revealed that personal factors such as gender, age, education, and income significantly influenced opinions on curriculum development. Four key success factors were identified: curriculum planning, operational management, outcome evaluation, and process improvement, which together accounted for 77.8% of the variance in success. Recommendations included revising content, adapting training methods and venues to local contexts, fostering collaboration in curriculum design, and implementing post-training evaluations to ensure continuous improvement. The results underscore the importance of integrating theoretical knowledge with practical experience to cultivate skilled local tour guides, promote sustainable tourism, and support regional development. The initiative aligns with the UNESCO Global Geoparks program and aims to empower communities through education and conservation efforts.
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