CULTURAL TOURISM MANAGEMENT ACCORDING TO THE PATIRUPADASAVASA OF THE TEMPLES IN UTHAI DISTRICT, PHRA NAKHON SI AYUTTHAYA PROVINCE

Abstract

Objectives of this research were: 1. To study the conditions and obstacles of cultural tourism management based on the principle of Patirupadesa of monasteries within Uthai District, Phra Nakhon Si Ayutthaya Province; 2. To examine the factors influencing cultural tourism management in this context; and 3. To develop a management model that aligns with the local monasteries environment, conducted by the mixed-methods. The quantitative research,data were collected from 196 samples using a questionnaire with a reliability value of 0.919. Data were analyzed using descriptive and inferential statistics, including frequency, percentage, mean, standard deviation, correlation analysis, and multiple regression (enter method). For the qualitative research, data were collected by in-depth interviewing 14 key informants, and data were analyzed by descriptive content interprertation.

The results revealed that: 1. Overall management conditions were rated high, particularly in marketing, attraction development, and community collaboration, while safety and risk management remained moderate. 2. Influential factors included marketing (p < .001), which predicted 26.6 percent of management efficiency, and two elements of Patirupadesa service (p < .001) and safety (p < .01) – accounting for 19.6 percent. 3. The proposed model, Cycle of Faith and Cooperation, reflected a reciprocal relationship among monasteries, communities, and tourists: monasteries serve as centers of faith and learning; communities act as cultural caretakers and service providers; and tourists become learners, participants, and economic supporters. The shared goal of livable monasteries, respectable monks, strong faith, and community engagement represented a sustainable model of cultural tourism management across religious, cultural, economic, and social dimensions.