ENHANCING THE POTENTIAL FOR SELF-SUFFICIENT OCCUPATION OF COMMUNITY ENTERPRISE ENTREPRENEURS IN PHRA NAKHON SI AYUTTHAYA PROVINCE

Abstract

This research article aims to: 1. examine the occupational potentials of community enterprise entrepreneurs, 2. enhance their self-sufficient occupational capabilities, and 3. present models for promoting self-sufficient occupational development among community enterprise entrepreneurs in Phra Nakhon Si Ayutthaya Province. The study employed a mixed-methods approach with a sample of 312 participants. Two research instruments were used: questionnaires and in-depth interviews. For the qualitative component, 15 key informants were interviewed. Quantitative data were analyzed using percentages, means, and standard deviations, while qualitative data were analyzed through content analysis and presented descriptively.

Findings were as follows: 1. The overall occupational potential
of community enterprise entrepreneurs in Phra Nakhon Si Ayutthaya Province was at a high level ( = 3.62, S.D. = 0.53). Considering each aspect, knowledge showed the highest mean score. 2. The overall enhancement of potential for self-sufficient occupation of community enterprise entrepreneurs was at a high level ( = 3.71, S.D. = 0.69). In this respect, resources and environment scored the highest, and 3. The model for enhancing the potential for self-sufficient occupation of community enterprise entrepreneurs comprised five aspects: 1. psychological aspect; having pride in one’s occupation, 2. social aspect; mutual support and assistance, 3. resources aspect; optimal utilization of natural resources, 4. technological aspect; developing and applying indigenous knowledge appropriately, and 5. economic aspect; living sufficiently according to one’s means. The model consisted of two approaches: one developed within the community and the other supported by external networks.