Exploratory Sequential Mixed Method towards Repurchase Intention of Second-Hand Toys for Collecting from Annpatinya Thammatiwat’s Facebook

  • Pattanawadee Chokhengtrakoon
Keywords: Customer Experience, Trust, Repurchase Intention, Facebook

Abstract

This study focuses on the relationship between customers experience, trust, and repurchase intention of Annpatinya Thammatiwat’s Facebook.  Three sub-variables of customer experiences comprise store offering, customer service, and fulfillment reliability. The questionnaire was 100% distributed online. Purposive and convenience sampling methods were applied.  Approximately 20% of population from Annpatinya Thammatiwat’s Facebook visitors responded as our sample.  This study applied mixed method both exploratory and explanatory sequential design. Also, simple linear regression and multiple linear regression (MLR) were applied to test all hypotheses. 

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Published
2018-06-25
Section
Research articles