Akter, S., D’Ambra, J. & Ray,P.(2011). Trustworthiness in mHealth Information Services: An Assessment of a Hierarchical Model with Mediating and Moderating Effects Using Partial Least Squares (PLS). Journal of the American Society for Information Science and Technology, 62,(1): 100-116.

  • ณัฐพล ขันธไชย Kasem bundit University
Keywords: Partial Least Square Path Modeling, moderator, mediator

Abstract

Based on a research report, this research article exemplifies the use of partial least square path modeling for an evaluation of a model of mobile telemedicine services. The model consisted of trustworthiness as a second order latent variable and as the independent variable directly, and indirectly through consumer trust, the mediating variable, influencing continuance in service use, which was the dependent variable. Moreover, the analysis also demonstrated that trustworthiness was not the moderator between consumer trust and continuance in service use.

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References

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Published
2019-12-12
How to Cite
ขันธไชยณ. (2019). Akter, S., D’Ambra, J. & Ray,P.(2011). Trustworthiness in mHealth Information Services: An Assessment of a Hierarchical Model with Mediating and Moderating Effects Using Partial Least Squares (PLS). Journal of the American Society for Information Science and Technology, 62,(1): 100-116. KASEM BUNDIT JOURNAL, 20(2), 189-196. Retrieved from https://so04.tci-thaijo.org/index.php/jkbu/article/view/229047
Section
Article review

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