บทวิเคราะห์ภาพยนตร์ไทยปี พ.ศ. 2562
Keywords:
Thai film industry, Thai film cycle, SWOT analysisAbstract
PURPOSES: This research strived to analyze the situation of the Thai film industry in B.E.2562, and to provide related suggestions to, with an emphasis on problems and opportunities in the production sector. METHODS: Data were collected from in-depth interviews of film viewers, competitors, academics, filmmakers, and documentary sources. SWOT analysis was employed for strategy formulation purposes. RESULTS: It was found that the Thai film industry in B.E.2562 still struggled with the crisis as seen in the previous years. Many imported films outperformed the local ones in terms of market shares. The continuation of the crisis was unrelated to filmmakers’ low capacity, but it was due to production factors, such as inadequate budgets, channels for advertising and exhibiting films. CONCLUSIONS: The Thai film industry was yet to be revived from the chronic problems by restoration of consumer confidence. Relevant parties must cooperate and launch measures against the obstacles as well as promoting a new generation of Thai films to compete successfully against imported ones. Cooperation among filmmakers, academics, state officials, consumers, and investors is required to strengthen the Thai film industry.
References
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Thai PBS. (2560). Thai Film Industry Is Still in Crisis in 2560 BE. Retrieved 15 January, 2563, from https://news.thaipbs.or.th/content/259196
Thairath Online. (2562, 30 December). Successful Thai Film in 2019, Entertainment. Thairath Online. Retrieved from https://www.thairath.co.th/entertain/news/1718266
Theaterist. (2563). Archives. Retrieved 13 January, 2563, from https://theaterist.blog/
Theaterist (2563). Top 10 Highest Grossing Thai Films 2019. Thailand Box Office, Yearly Top 10. Retrieved 13 July, 2563, from https://theaterist.blog/2020/01/16/thailand-box-office-10-อันดับหนังไทยทำเงิน-2/
The Final Media. (2562). The Feeling after Watching John Wick 3. Retrieved 13 January, 2563, from https://www.thefinalmedia.com/horror/32
Tongsung, P. (2562). The Problem of Thai Film. How to Promote Thai Film? Bangkok.
Tongsrinut, J. (2562). Possibility of Thai Film in Chinese Market: A Golden Opportunity.
Retrieved 2 January, 2562, from https://thaibizchina.com/article/siffshanghai2019/
Toweera, P. (2562). The Problem of Thai Film. How to Promote Thai Film? Bangkok.
Tu, T. C. (2562). Friend Zone: Exploration of Thai Film Popularity in Vietnam. Retrieved 2 January, 2562, from https://www.mekongchula.org/post/friend-zone
Weeraprawat, N. (2563, 13 January). Rival (Not) to Be Feared, Entertainment. Daily News.
Wikipedia, The Free Encyclopedia. (2563). The List of Thai Film in 2562 BE. California: The Wikimedia Foundation, Inc.
Wongkham, K. (2562). Narrative in TV Series: Audience Features. In Lopattananont, T. & Wongkham, K. (Eds.), Narratives for International Viewing: Soap, Series, and TV Drama (pp. 7-42). Bangkok: Ratchadapisek Sompoch Endowment Fund, Chulalongkorn University.
Aree, P. (2562). The Problem of Ticket Price in Thailand. The Meeting for Film Development Plan. Bangkok.
Bangkokbiznews. (2562, 19 November). Popularity of Voice in the Social Media, News. Bangkokbiznews. Retrieved from https://www.bangkokbiznews.com/pr/detail/68229
Bangkok Critics Assembly. (2563). List of Thai Films in 2562 BE. Retrieved 8 January, 2563, from https://m.facebook.com/story.php?story_fbid=1312493002273868&id=28787690 1402155
Boondhamcharoen, K. (2563, 1 February). Film Executive [interview].
Britannica Digital Learning. (2016). Building Critical Thinking Skills with Primary Sources:
Investigating beyond Facts. Chicago: Encyclopædia Britannica, Inc.
Chutintaranond, S. (2563, 15 January). Director of MSSIC, Institute of Asian Studies, Chulalongkorn University [interview].
Dara Daily. (2562). Inhuman Kiss Goes over 100 Million Baht Target. Retrieved 6 January, 2562, from https://www.daradaily.com/news/80480/read
Gurel, E., & Tat, M. (2017). SWOT Analysis: A Theoretical Review. The Journal of International Social Research, 10(51), 994-1006.
Hox, J. J., & Boeije, H. R. (2005). Data Collection, Primary vs. Secondary Encyclopedia of Social Measurement (Vol. 1, pp. 593-599). Amsterdam: Elsevier Inc.
Khaosod. (2562, 13 January). Thai Film with the Lowest Achievement, 4,900 Baht from 43 Viewers!, News. Khaosod. Retrieved from https://www.khaosod.co.th/special-stories/news_2081216
Krungsri GURU SME. (2563). Every Business Thrive by a Product of Good Quality. Retrieved 8 February, 2563, from https://www.krungsri.com/bank/th/plearn-plearn/business-temptations-quality-comes-first.html
Lopattananont, T., Klasukon, V. & Thaweekul, S. (2562). Coherence of Thai Film Industry and Thailand’s Strategies of Film and Video Promotion, Phase III (2017-2021). Dhurakij Pundit Communication Arts Journal, 13(1), 43-79.
Lopattananont, T., Thaweekul, S. & Limchaiyawat, N. (2559). Opportunities and Limitations of Film Distribution: Thai and Korean Cinema. Journal of Mass Communication, 4(2), 105-126.
Marketing Oops. (2562). “Think Local for Global” as Netflix’s Strategies in Winning the Online Streaming Business. Retrieving 12 January, 2563, from https://www.marketingoops .com/news/biz-news/netflix-think-local-for-global-strategy/
Matichon Online.(2563, 4 January). Thai Film in 2562 Was Worse than Expected, Entertainment. Matichon Online. Retrieved from https://www.matichon.co.th/entertain ment/news_1864121
Meesuwan, K. (2563, 1 February). Film and TV Series Director [interview].
Muang ngam, R. (2562). The Business of Cinemas Is Not Easy Anymore. Retrieved 12 January, 2563, from http://www.thaifranchisecenter.com/document/show.php?docuID=4971
NineEntertain Official. (2562). “Nine” Is Popular in Vietnam. Entertainment [News]. California: Youtube LLC.
Nongpon, A. (2562). Voice as the Good Remake of Korean TV Series. Retrieved 11 January, 2563, from https://thestandard.co/voice-true4u-2/
Pahl, N., & Richter, A. (2007). Swot Analysis - Idea, Methodology and a Practical Approach. Norderstedt: GRIN Verlag.
Ployrung Sibplang. (2562). Inhuman Kiss: Mutual Acceptance in the World of Difference. Retrieved 9 January, 2563, from https://thematter.co/entertainment/inhuman-kiss/73212
Riang ngoen, P. (2563). The Progress of Thai Film Industry. Development of Thai Film Industry in the Meeting of the Subcommittee on Thai Arts and Culture. Bangkok.
Sarsby, A. (2016). SWOT Analysis: A Guide to SWOT for Business Studies Students. Alan Sarsby.
Statista Research Department. (2018). Estimated Number of Streaming Subscribers to Netflix in Thailand 2017-2020. Retrieved 12 January, 2020, from https://www.statista.com/statistics/607622/thailand-netflix-subscribers/
Supakijcharoen, A. (2562). Internal and External Factors of Thai Fil Industry in Achieving the Leading Role in the ASEAN Region. Bangkok: Faculty of Communication Arts, Ramkhamhaeng University.
Thailand Film Office. (2019). Why Thailand? Department of Tourism. Bangkok: Thailand Film Office.
Thailand Film Office. (2563). Statistics of Foreign Productions in Thailand, Data Collected until 8 January. Department of Tourism. Bangkok: Thailand Film Office.
Thailand Film Office. (2563). Statistics of Foreign Productions in Thailand from 2553-2562 BE. Retrieved 9 January, 2563, from http://thailandfilmoffice.org/ewt_news.php?nid=1146
Thai PBS. (2560). Thai Film Industry Is Still in Crisis in 2560 BE. Retrieved 15 January, 2563, from https://news.thaipbs.or.th/content/259196
Thairath Online. (2562, 30 December). Successful Thai Film in 2019, Entertainment. Thairath Online. Retrieved from https://www.thairath.co.th/entertain/news/1718266
Theaterist. (2563). Archives. Retrieved 13 January, 2563, from https://theaterist.blog/
Theaterist (2563). Top 10 Highest Grossing Thai Films 2019. Thailand Box Office, Yearly Top 10. Retrieved 13 July, 2563, from https://theaterist.blog/2020/01/16/thailand-box-office-10-อันดับหนังไทยทำเงิน-2/
The Final Media. (2562). The Feeling after Watching John Wick 3. Retrieved 13 January, 2563, from https://www.thefinalmedia.com/horror/32
Tongsung, P. (2562). The Problem of Thai Film. How to Promote Thai Film? Bangkok.
Tongsrinut, J. (2562). Possibility of Thai Film in Chinese Market: A Golden Opportunity.
Retrieved 2 January, 2562, from https://thaibizchina.com/article/siffshanghai2019/
Toweera, P. (2562). The Problem of Thai Film. How to Promote Thai Film? Bangkok.
Tu, T. C. (2562). Friend Zone: Exploration of Thai Film Popularity in Vietnam. Retrieved 2 January, 2562, from https://www.mekongchula.org/post/friend-zone
Weeraprawat, N. (2563, 13 January). Rival (Not) to Be Feared, Entertainment. Daily News.
Wikipedia, The Free Encyclopedia. (2563). The List of Thai Film in 2562 BE. California: The Wikimedia Foundation, Inc.
Wongkham, K. (2562). Narrative in TV Series: Audience Features. In Lopattananont, T. & Wongkham, K. (Eds.), Narratives for International Viewing: Soap, Series, and TV Drama (pp. 7-42). Bangkok: Ratchadapisek Sompoch Endowment Fund, Chulalongkorn University.
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Published
2020-12-02
How to Cite
โล่ห์พัฒนานนท์ ฐ., โกศัลวัฒน์ บ. ., จารุวร ป. ., & โอทัยวิเทศ ส. . (2020). บทวิเคราะห์ภาพยนตร์ไทยปี พ.ศ. 2562. KASEM BUNDIT JOURNAL, 21(2), 100–117. Retrieved from https://so04.tci-thaijo.org/index.php/jkbu/article/view/244514
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