การสร้างคุณค่าร่วมเพื่อความยั่งยืนของวิสาหกิจชุมชน : แนวทางจากทฤษฎีฐานราก

Abstract

PURPOSES: To study concepts, characteristics and approaches to creating shared values among the community enterprises. METHODS: A qualitative research acquiring information from sample of qualified 10 key informants. Information was also from various secondary sources. RESULTS: Factors that led to the creating efficient shared value included long-term relationships of stakeholders, economic compensation incentives, and organizational culture. Factors that caused failure in the creation of shared value included a failure in determining the vision and operational goals of the organization, systematic thinking and system analysis. CONCLUSIONS:  Shared value could be created by improving and developing for new products and new markets, creating the development cooperation between organizations and society, and increasing productivity for organizations and society.