Lifestyle and Consumption Behavior Affecting Gen Z’s Purchasing Decision Trend for Carbon-Labeled Products
คำสำคัญ:
Lifestyle, Consumption Behavior, Carbon-Labeled Products, Gen Zบทคัดย่อ
PURPOSES: To study lifestyle and consumption behavior factors affecting Gen Z’s Purchasing Decision Trend for Carbon-Labeled Products. METHODS: By using a questionnaire of 270 random sampling. Statistics were used to analyze the data were frequency, percentage, mean, standard deviation. RESULTS: It was found that most of the respondents 80% lived in the central region, 56.7 % female, 65.2 % aged 15-20 years, 85.9 % bachelor’s degree, and 77.0 % income lower or equal to 10,000 baht. The results of the hypothesis test found that lifestyle factors related to global warming and consumption behavior of environmentally friendly products affect the tendency to purchase carbon-labeled products significantly. THEORETICAL/POLICY IMPLICATIONS: Entrepreneurs could apply the findings from this research as guidelines to develop carbon-labeled products to satisfy Gen Z consumers in the new edge.
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