Knowledge, Understanding and Attributes to Investment Finance’s Facebook Fan Page that Affect the Decision to Invest in Mutual Funds

Abstract

The objectives of this research was to study the knowledge, understanding and the attributes of financial investment Facebook Fan page affecting mutual fund investment decision. The sample was 385 individuals. The questionnaire was used as the research instrument for data collection. The data were analyzed to determine frequency, percentage, mean, standard deviation and multiple regression analysis. The results of this study found that the knowledge and understanding about mutual fund investment in product, investment risk, tax benefits, returns, and performance positively affected mutual fund investment decision. The attributes of financial investment Facebook Fan page in content, model, and usefulness positively affected mutual fund investment decision The knowledge and understanding of investing in mutual funds in terms of products affected the decision to invest in mutual funds the most, followed by tax incentives. Performance investment risk and the return side, respectively, and The characteristics of the Facebook fan page financial investments that affect investment decisions in mutual funds. It was found that the research hypothesis accepted No. 2 that the characteristics of the Facebook fan page financial investments had an impact. Investment Decisions in Mutual Funds statistically significant by the feature of Facebook fan page finance investment The content aspect was the most, followed by the usefulness aspect. and style, respectively. The results confirm the importance of knowledge, understanding and features of the Facebook Fanpage Finance. Investments that affect investment decisions in mutual funds Therefore, it is recommended that the administrators of the Facebook page, the financial and investment fan page, and the mutual fund representatives Should develop information, knowledge and understanding in all 5 areas. to be useful for investors' investment decision making in mutual funds If the knowledge and understanding of investing in mutual funds is developed at a high level, it will result in more investors making investment decisions in mutual funds.