Willingness to Pay for Attributes of Cycleway Management

Abstract

     This research estimated people’s willingness to pay for attributes of cycleway management and study factors influencing willingness to pay for cycleway management in Bangkok. The Choice Modeling approach was applied. Data were collected from 719 people residing in Bangkok in 2014. It was found that 40% of respondents were willing to pay for cycleway management. The factors affecting people’s willingness to pay for cycleway management were: education, participation in environmental activities, occupation, the price of their bicycles, and the respondents’ opinion on the significant level of infrastructure to support the use of bicycles in daily life. According to the analysis of indirect utility function, the attributes of cycleway network, bicycle parking space, and offered each choice of willingness to pay were factors affecting the choices for cycleway management chosen by people in Bangkok. Marginal implicit prices (the willingness to pay) of the attributes of cycle parking space and the cycleway network were 84.30 and 53.90 baht per year, respectively.