Agricultural Development Communication for New Theory Concept of His Majesty King Bhumibol Adulyadej : The Influence of Farmer Communication Networks on the Adoption of the New Theory Concept

Authors

  • Porntip Yenjabok Department of Communication Arts, Kasetsart University, Bangkok 10900, Thailand
  • Kanjana Kaewthep Department of Mass Media and Communication, Chulalongkorn University, Bangkok 10330, Thailand
  • Aphiphan Pookpakdi Department of Agronomy, Kasetsart University, Bangkok 10900, Thailand
  • Kamolrat Intaratat Faculty of Communication Arts, Sukhothai Open University, Nonthaburi 11140, Thailand

Keywords:

New Theory Concept, communication network

Abstract

     This study aimed to investigate the communication processes used in transferring the New Theory Concept to the target farmers, and factors affecting the adoption of the New Theory. Quantitative and qualitative research methodologies, including observation, group processes, in-depth interviewing, and questionnaire were used to study the applications of the New Theory Concept at two research sites in Petchaburi province and Chonburi province. The findings showed that the communication networks had the influence on the adoption of the New Theory and the degree of the adoption depended on the communication network patterns.

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Published

31-12-2005

How to Cite

Yenjabok, P., Kaewthep, K., Pookpakdi, A., & Intaratat, K. (2005). Agricultural Development Communication for New Theory Concept of His Majesty King Bhumibol Adulyadej : The Influence of Farmer Communication Networks on the Adoption of the New Theory Concept. Kasetsart Journal of Social Sciences, 26(2), 271–277. Retrieved from https://so04.tci-thaijo.org/index.php/kjss/article/view/246278

Issue

Vol. 26 No. 2 (2005): July - December

Section

Research articles

License

This is an open access article under the CC BY-NC-ND license http://creativecommons.org/licenses/by-nc-nd/4.0/