Agricultural Development Communication for New Theory Concept of His Majesty King Bhumibol Adulyadej : The Influence of Farmer Communication Networks on the Adoption of the New Theory Concept

ผู้แต่ง

  • Porntip Yenjabok Department of Communication Arts, Kasetsart University, Bangkok 10900, Thailand
  • Kanjana Kaewthep Department of Mass Media and Communication, Chulalongkorn University, Bangkok 10330, Thailand
  • Aphiphan Pookpakdi Department of Agronomy, Kasetsart University, Bangkok 10900, Thailand
  • Kamolrat Intaratat Faculty of Communication Arts, Sukhothai Open University, Nonthaburi 11140, Thailand

คำสำคัญ:

New Theory Concept, communication network

บทคัดย่อ

     This study aimed to investigate the communication processes used in transferring the New Theory Concept to the target farmers, and factors affecting the adoption of the New Theory. Quantitative and qualitative research methodologies, including observation, group processes, in-depth interviewing, and questionnaire were used to study the applications of the New Theory Concept at two research sites in Petchaburi province and Chonburi province. The findings showed that the communication networks had the influence on the adoption of the New Theory and the degree of the adoption depended on the communication network patterns.

ดาวน์โหลด

เผยแพร่แล้ว

2005-12-31

รูปแบบการอ้างอิง

Yenjabok, P., Kaewthep, K., Pookpakdi, A., & Intaratat, K. (2005). Agricultural Development Communication for New Theory Concept of His Majesty King Bhumibol Adulyadej : The Influence of Farmer Communication Networks on the Adoption of the New Theory Concept. Kasetsart Journal of Social Sciences, 26(2), 271–277. สืบค้น จาก https://so04.tci-thaijo.org/index.php/kjss/article/view/246278

ฉบับ

ปีที่ 26 ฉบับที่ 2 (2005): July - December

ประเภทบทความ

Research articles

สัญญาอนุญาต

This is an open access article under the CC BY-NC-ND license http://creativecommons.org/licenses/by-nc-nd/4.0/