Determinants of modern entrepreneurship in new business owners: The study of demographic factors

Abstract

This research aims to study the levels and factors of modern entrepreneurship among students and new entrepreneurs in the hospitality and tourism industries in Bangkok. Research objectives: The objectives of this study are to determine the overall level of modern entrepreneurship among modern entrepreneurs in the hospitality and tourism industries in Bangkok, and to identify demographic factors that influence modern entrepreneurship. A stratified random sampling method was used to select 539 participants, including students who run businesses during their study periods and modern entrepreneurs who have been in business for not longer than 3 years. Data were collected using questionnaires and analyzed using frequency, percentage, mean, standard deviation, t-test, and F-test. The overall level of modern entrepreneurship among modern entrepreneurs in the hospitality and tourism industries in Bangkok was found to be high, with all aspects scoring at a high level. The factor with the highest mean score was technology utilization, followed by creating functional partnerships, and market orientation. The study also found that demographic factors, including gender and entrepreneurial experience, have a significant influence on modern entrepreneurship. The findings of this study can be used by educational institutions or organizations to design activities and training programs that encourage modern entrepreneurship among students and personnel, with a focus on elements such as internal locus of control, market orientation, creating functional partnerships, and technology utilization.