Innovation in tourism development in rote Ndao District, East Nusa Tenggara Indonesia

Abstract

This research aims to describe tourism in Rote Ndao Regency and build an innovation model for its development. This study uses a qualitative method. Rote Ndao Regency has potential tourism spread across eleven districts. The research findings show that tourism development in Rote Ndao Regency at least uses the conventional/existing approach, innovation/digitalization of tourism information, and a hybrid approach – a combination of existing and innovative systems. The research recommendation is the importance of increasing the budget and optimizing the collaboration of various parties, such as the government and the community, in tourism development, coupled with increasing minded tourism and capacity among the civil apparatus of the state and community resources. This research is important for the future in optimizing development structures based on object zoning, approaches and knowledge-creation processes in tourism development.