A causal relationship model of social entrepreneurial behavior among social entrepreneurs in Thailand

Abstract

This study aims to investigate the factors influencing social entrepreneurial behavior (SEB) and to explore the reasons behind the gap between intention and actual behavior. Employing a quantitative approach with a cross-sectional design, we utilized structural equation modeling (SEM) to analyze data collected from 150 social entrepreneurs in Thailand, employing systematic random sampling methods. Our analysis revealed significant findings, demonstrating a positive association between perceived desirability and perceived feasibility with SEB. This suggests that social entrepreneurs, motivated by a strong desire to address social issues and possessing a confident belief in their ability to enact change, are more likely to translate their intentions into concrete actions. Moreover, the study uncovered innovativeness as a crucial mediator in the relationship between perceived desirability and SEB. This implies that social
entrepreneurs demonstrating a higher degree of innovative thinking are better equipped to bridge the gap between aspirations and actual social ventures. These findings carry important implications for policymakers and practitioners interested in promoting social entrepreneurship. In sum, this study contributes to the literature on SEB by offering a more comprehensive understanding of the factors influencing individuals’ decisions to engage in social entrepreneurship.