Data mining approach for arranging and clustering the agro-tourism activities in orchard

บทคัดย่อ

     The paper attains to finding the association among interested activities in orchard that stimulate the tourists to travel. The knowledge obtained in this study is applying data mining techniques to create the association rule in order to find out the pattern of activities for orchard tourism. The evoked set of activities is the most frequent set which travelers would like to do when they visit orchard. The tool of analyzing the association rules is Rapid Miner 7.3. The result shows that the highest recommended activity is reaping and tasting the fruit. Another activities, which also are recommended to be arranged more into orchard, consist of walking, shopping, and feeding animal in the orchard.