Metaphor in the stock exchange business discourse

ผู้แต่ง

  • Siravast Kavilanan Faculty of Humanities, Kasetsart University, Bangkok 10900, Thailand
  • Siriwan Nantachantoon Faculty of Humanities, Kasetsart University, Bangkok 10900, Thailand
  • Pananda Lerlertyuttitham Faculty of Humanities, Kasetsart University, Bangkok 10900, Thailand

คำสำคัญ:

business discourse, conceptual metaphor, investment, investor

บทคัดย่อ

     This article studied metaphorical expressions and conceptual metaphors related to investment in stock exchange business discourse. The data were collected using a purposive sampling method to select 13 translated books about investment in the stock exchange. The results revealed that there were metaphors of investment in stock exchange business discourse which could be divided into two groups ranging from the highest to the lowest number of metaphoric expressions found as follows: 1) Investment [INVESTMENT IS COMPETITION], [INVESTMENT IS WAR] and [INVESTMENT IS JOURNEY]; and 2) Portfolio Investment which was exemplified by [PORTFOLIO INVESTMENT IS CREATURE]. This metaphorical expression could be divided into [PORTFOLIO INVESTMENT IS PLANT/PERENNIAL PLANT] [PORTFOLIO INVESTMENT IS PROLETARIAT]. These concepts reflect that the richness is a form of success in investor’s lives and fills them with sustainable happiness.

ดาวน์โหลด

เผยแพร่แล้ว

2018-12-01

รูปแบบการอ้างอิง

Kavilanan, S., Nantachantoon, S., & Lerlertyuttitham, P. (2018). Metaphor in the stock exchange business discourse. Kasetsart Journal of Social Sciences, 39(3), 840–849. สืบค้น จาก https://so04.tci-thaijo.org/index.php/kjss/article/view/242611

ฉบับ

ปีที่ 39 ฉบับที่ 3 (2018): September - December

ประเภทบทความ

บทความภาษาไทย

สัญญาอนุญาต

This is an open access article under the CC BY-NC-ND license http://creativecommons.org/licenses/by-nc-nd/4.0/