Business Management of Retail and Wholesale Florist Shops in Bangkok

บทคัดย่อ

Informations on business management of wholesale and retail florist shops in Bangkok were surveyed from 53 florist shops. The results of survey revealed informations about peaks and occasions of flower consumption, sources of imported and local cut flowers, preference of imported cut flowers, nompreference of local cut flowers and postharvest handling of retail florist shops. These informations were discusses in relation to the aspects of improvement of cut flower industry in Thailand.