Creating a Competitive Advantage for Thai SMEs towards Thailand 4.0 Era
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Published:
Dec 21, 2018
Keywords:
Competitive Advantage SMEs Thailand 4.0
Main Article Content
Abstract
Thailand 4.0 era or “Innovative Drive Economy” has been focused significantly in order to move forwards to generate prosperity, security and sustainability. Small and medium enterprise (SMEs) has been reaching huge economic growth for Thailand. The objective for this research was to explore how Thai SMEs reached a competitive advantage under Thailand 4.0 era. The case of Ban Nong Khon Village located in Ubon Ratchathani Province, Thailand was selected purposively by considering in both of its strengths and operation period. This village is popular in various handmade products and has granted many awards from Thai government. The in-depth interview and focused-group interview were employed through 15 members by qualitative approach. Triangulations were strictly concerned with a data interpretation. The findings shown that the competitive advantage of Thai SMEs was driven from being learning organization and organization creativity. The competitive advantage revealed in bundled potential resources. Importantly, dynamic capability in term of technology and innovation forced moderately between organization creativity and competitive advantage. The conceptual framework representing in this study is able to contribute for both of theoretical and practical paradigm.
Article Details
How to Cite
Kruasom, T. (2018). Creating a Competitive Advantage for Thai SMEs towards Thailand 4.0 Era. KKBS Journal of Business Administration and Accountancy, 1(1), 1–20. Retrieved from https://so04.tci-thaijo.org/index.php/kkbsjournal/article/view/160822
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Academic Articles
The articles published in the journals are the authors' opinions, not the opinion of the editorial team or administrative staff. The articles published is copyright of the Journal of Business Administration and Accounting, Khon Kaen University.
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Fahy, J., Farrelly, F. & Quester, P. (2004). Competitive Advantage through Sponsorship: a Conceptual Model and Research Propositions. European Journal of Marketing, 38(8), 1013-1030.
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Franco, M. & Haase, H. (2013). Firm Resources and Entrepreneurial Orientation as Determinants for Collaborative Entrepreneurship. Management Decision, 51(3), 680-696.
Govendo, Jeffrey A. (2005). Workforce, Diversity and Corporate Creativity. Handbook of Business Strategy, 6(1), 213 - 218.
Grill, J. (1993). Building Theory from Case Studies. Journal of Small Business and Enterprise Development, 2(2), 71-75.
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Hoopes, D.G. & Madsen, T.L. (2008). A Capability-Based View of Competitive Heterogeneity. Industrial and Corporate Change, 17(3), 393-426.
Hunt, S.D. (1997). Resource-Advantage Theory: An Evolutionary Theory of Competitive Firm Behavior. Journal of Economics Issue, 1, 59-77.
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Isaksen, S.G. & Ekvall, G. (2010). Managing for Innovation: The Two Faces of Tension in Creative Climates. Creativity and Innovation Management, 19(2), 73-88.
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Ismail, M. (2005). Creative Climate and Learning Organization Factors: Their Contribution Towards Innovation. Leadership & Organization Development Journal, 26(8), 639-654.
Jarratt, D. (2004). Conceptualizing a Relationship Management Capability. Marketing Theory, 4(4), 287-309.
Jenner, R.A. (1994). Changing Patterns of Power, Chaotic Dynamics and the Emergence of a Post-Modern Organizational Paradigm. Journal of Organizational Change Management, 7(3), 8-21.
Ju, T.L., Li, C.Y. & Lee, T.S. (2006). A Contingency Model for Knowledge Management Capability and Innovation. Industrial Management & Data Systems, 106(6), 855-877.
Kearney, J. & Zuber-Skerritt, O. (2012). From Learning Organization to Learning Community: Sustainability through Lifelong Learning. The Learning Organization, 19(5), 400-413.
Kearns, G.S. & Lederer, A.L. (2003). A Resource-Based View of Strategic IT Alignment: How Knowledge Sharing Creates Competitive Advantage. Decision Sciences, 34(1), 1-29.
Khadra, M.F.A. & Rawabdeh, I.A. (2006). Assessment of Development of the Learning Organization Concept in Jordanian Industrial Companies. The Learning Organization, 13(5), 455-474.
Killen, C.P. & Hunt, R.A. (2010). Dynamic Capability Through Project Portfolio Management in Service and Manufacturing Industries. International Journal of Managing Projects in Business, 3(1), 157-169.
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Kruasom, T. & Saenchaiyathon, K. (2015). Achievement a Sustainable Competitive Advantage on the Integration of Resource-Based View and Dynamic Capacity. International Business Management, 9(1): 79-85.
Kruasom, T. (2016). Establishment a Competitive Advantage for Thai SMEs : Qualitative Evidence from a Community-Based Enterprise in Ubon Ratchathani Province, Thailand. SIBR 2016 Conference on Interdisciplinary Business and Economics Research, 2nd-3rd June 2016, Bangkok, Thailand.
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Lee, J. (2001). The Impact of Knowledge Sharing, Organizational Capacity and Partnership Quality on IS Outsourcing Success. Information & Management, 38, 323-335.
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