ISSN (print) 2539-6110 (Online) 2651-2211

      “KKBS JOURNAL of Business Administration and Accountancy ” (KKBSJournal) is an academic journal published by the Faculty of Business Administration and Accountancy, Khon Kaen University. The journal offers both national and international forums for high-quality research and innovative research papers that highlight the applications of both theoretical and empirical approaches. The journal welcomes research manuscripts that demonstrate full reports of research projects, including rationale, theoretical background, methodology, collected data, findings, and discussion. Review manuscripts are also welcome; they provide a comprehensive summary or review of a certain topic and offer a perspective on the current state. Our mission is to contribute to existing research and new knowledge in the research community and literature within the context of the study.